General Session / Wednesday / September 11, 2024 / 9:45 AM

Building Customer Loyalty with Rewards That Matter

A majority of customers want loyalty programs that give them tangible rewards for shopping. However, not every industry has been as quick to adopt loyalty programs.

This panel of experts  will discuss how to effectively deploy a loyalty program and provide rewards that build customer loyalty across all channels.


PANELISTS

Alison Brigham | Vice President of Brand Experience & Community Impact | Lee Bank
Alison Bringham’s career journey has taken her from New York City's restaurant scene to Lee Bank's marketing department, where she has earned recognition for the Bank’s innovative marketing campaigns, including the 1Berkshire Trendsetter Award and a spot in the Berkshire's 40 Under Forty. With STEM degrees from McGill University and the University of British Columbia, she brings a unique perspective to her role. Alison is active in the community, serving on several nonprofit boards and her town’s Finance Committee. An accomplished equestrian, she frequently competes with her horse, Eloise, and enjoys reading or jogging in tranquil western Massachusetts.
Christine Johnson | Chief Operating Officer | Le Duff America
Christine Johnson serves as Chief Operating Officer for Le Duff America (LDA). LDA is a Dallas-based subsidiary of Groupe Le Duff, an international bakery conglomerate. Le Duff America operates multiple restaurant concepts in the U.S. and Canada, including la Madeleine French Bakery & Café, Brioche Dorée, and Au Pain Doré. Ms. Johnson is accountable for business leadership, project delivery, client relations and delivering profit contributions consistent with global business targets. Furthermore, she bears the responsibility for continuing to develop the operational capability and leadership team to support business growth for the restaurant brands. Under Ms. Johnson’s leadership, despite inflation and skyrocketing cost of goods and labor, la Madeleine delivered a record performance in 2022. Prior to this role, Ms. Johnson served as Chief Administrative Officer, providing oversight to the human resources and legal departments.
Alex Preece | Co-Founder & CEO | Tillo
Alex Preece is the Co-Founder and CEO of Tillo, a global gift card network and API designed to simplify engagement and drive growth for brands and buyers. Previously, Alex served in the British Army and started the UK's first daily deal business, which was later sold to Moneysupermarket.com, the world's largest comparison website. Tillo operates in 36 countries and across 16 currencies, and having processed over $3.7 billion in gift cards to date, Tillo is now a leading innovator in digital rewards and incentives globally.
Darren Spicer | Co-Founder & CEO | Clutch Coffee
Darren Spicer is the CEO & Co-Founder of Clutch Coffee Bar, a premium drive-thru beverage brand based in the Carolinas. A transformative leader, Darren helps companies grow in a way that positively impacts society and cultivates a sense of community. Under his leadership, Clutch has grown rapidly to multiple locations and established a fanatically loyal, recurring customer base through unparalleled customer experience, speed, quality, and investment in local communities and charities.
MODERATOR

Judy Mottl | Editor, Retail Customer Experience & Rewards That Matter | Networld Media Group
Judy Mottl is an award-winning experienced senior editor, reporter, writer, and blogger who has worked for top media outlets, technology companies and publications including AOL, InformationWeek, CNET, Information Security Magazine, Investor’s Business Daily and InternetNews as well as corporate marketing divisions within IBM and HP. She’s written everything from breaking news on business and technology to in-depth articles on tech trends to profiles on top business leaders such as former Sprint CEO Dan Hesse. In addition to serving as the editor of Retail Customer Experience, Judy is also the editor of Rewards That Matter.