General Session / Wednesday / September 11, 2024 / 9:45 AM

Building Customer Loyalty with Rewards That Matter

A majority of customers want loyalty programs that give them tangible rewards for shopping. However, not every industry has been as quick to adopt loyalty programs.

This panel of experts  will discuss how to effectively deploy a loyalty program and provide rewards that build customer loyalty across all channels.


PANELISTS

Darren Spicer | Co-Founder & CEO | Clutch Coffee
Darren Spicer is the CEO & Co-Founder of Clutch Coffee Bar, a premium drive-thru beverage brand based in the Carolinas. A transformative leader, Darren helps companies grow in a way that positively impacts society and cultivates a sense of community. Under his leadership, Clutch has grown rapidly to multiple locations and established a fanatically loyal, recurring customer base through unparalleled customer experience, speed, quality, and investment in local communities and charities.
Adam Terranova | Sr. Director of Growth | WOWorks
Adam Terranova is the Senior Director of Growth for WOWorks – the parent company of Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, The Simple Greek, Barberitos and Zoup! Eatery. Since the formation of WOWorks, he served as Director of Brand Marketing for Frutta Bowls and Saladworks and, prior to that, he held the position of Head of Marketing at Philly Pretzel Factory. Before entering the franchise community, he worked over a decade in the marketing and advertising world in agencies and vendors. Adam has had national recognition from his use of marketing technology, marketing platforms and how to apply them in a way that consumers desire it! He has a keen understanding of how make data driven strategic decisions to help organize chaos in menu marketing and technology to grow sales across all of WOWorks brands.