Breakout Session / Thursday / June 2, 2022 / 1:30 PM
The Struggle is Real: Managing Channels Across In-Person and Digital Touchpoints
Customers may not think in terms of channels but they rely on you to provide a seamless and consistent experience no matter how they choose to engage. With an omnichannel experience being imperative, how do you manage against the various in-person activations vs. online vs. in apps, not to mention working with integrators/3rd party platforms?
PANELISTS
MODERATOR
Jon Asher | Director of Digital Marketing | Nekter Juice Bar
Jon Asher is an outdoor enthusiast, Digital Marketing Disruptor, and lover of "punny" content. He is a Berkeley graduate with an MBA from Chapman and over 10 years of experience in all things digital. He started out counting beans as an Aerospace Analyst and is now, coincidentally, promoting the benefits of a plant-based diet at Nékter Juice Bar.
Will Duderstadt | Chief Marketing Officer | M/I Homes
Will Duderstadt is currently the VP, Chief Marketing Officer at M/I Homes, one of the nation's leading builders of single-family homes, having delivered over 140,000 homes. He oversees digital and traditional marketing campaigns and strategy for 16 divisions in 12 states.
Amber Gadsby | Sr. Director, Digital Products & Digital Marketing | Popeyes Louisiana Kitchen
Industry award winning strategic marketer, innovator, and leader. Proven results leading teams and strategic roadmap in food, retail, and technology innovation including breakthrough digital marketing and branding campaigns. Enthusiastic people advocate committed to developing future leaders. Success building new company functions and leading teams from concept ideation through post-launch product management. Articulate and persuasive with varied audiences including executive leadership. Expansive expertise in e-commerce, digital marketing and media, product management, strategy, digital UX + retail customer experiences.
Nick Hancart | Regional Events Supervisor | Rise Brands
Nick Hancart is a Columbus, Ohio, native who graduated from the University of Dayton. As the Regional Events Supervisor for Rise Brands, he helps on the Events Team for multiple of their brands from Pins Mechanical Co. and 16-Bit Arcade to No Soliciting, a members-only restaurant and bar. Through multiple kinds of daily touchpoints, he ensures events of all scopes have a lasting impression and great experience.
Ben Stormer | SVP, Technology | g2o
Ben Stormer joined g2o in 2019 as Senior Vice President of their Technology business line. He leads a team of strategists, architects, developers, and system engineers focused on delivering innovative digital experiences and solutions for their clients. Prior to g2o, Ben was Vice President, Specialty Products at CoverMyMeds, where he focused on solving complex customer problems in healthcare. Early in his career, he served in a number of leadership roles at Cardinal Health, including overseeing product innovation, technical product management and infrastructure architecture and platforms.
