Ruth Crowley is a retail veteran with diverse experience across functions with some of the most Iconic Global Brands in the industry. Brands include Harley-Davidson, M&M Mars, Universal Studios, Lowe’s Home Improvement and Nascar. Today she is VP over Brand Strategy for Hudson Group, a division of Dufry, Together the largest Travel Retailer in the world. Ruth is a Customer Experience advocate continuing work to elevate the Customer Experience at all touchpoints along the Customer journey including concepts and mixed use solutions in Travel Retail. Ruth is a member of the ICXA Advisory Board and serves on the Board for UNT College of Retail, Merchandising, Tourism and Hospitality.

TJ Schier is the Chief Operating Officer of BigShots Golf - the second largest player in the golf-entertainment venue space. Prior to that, he spent two decades as a leading speaker and hospitality consultant and as a multi-unit franchisee of Which Wich Superior Sandwiches. He also spent 18 years at Chuck E Cheese’s, leaving as VP of Field Support. He has written numerous books used by thousands of business leaders and over 100 articles on guest service and motivating today’s generation and has a BBA and MBA from the University of Texas.