Keynote Session / Wednesday / September 11, 2024 / 8:45 AM

Unleashing the Retail Social Beast: Content & CX Strategies That Bite

In her dynamic keynote, Regina DeMars, director of Content Marketing & Social Media of the First National Bank of Omaha, unveils cutting-edge strategies for turning clicks into customers. Learn from real-life case studies showcasing how:

  • Compelling content fuels sales: Discover how targeted content drives leads and conversions across diverse business segments.
  • Unboxing experiences ignite engagement: Dive into the art of creating unforgettable brand interactions using "Unboxing Concepts".
  • TikTok & Social Engagement boost local businesses: See how a "Be Kind" campaign used social media to create cost-effective, interactive experiences.
  • Turning reviews into raving fans: Learn how responding to reviews builds brand trust and customer satisfaction.

Walk away with actionable tips and tricks to:

  • Craft content that captivates your audience.
  • Leverage social media platforms for maximum impact.
  • Create unforgettable customer experiences.
  • Build brand loyalty and drive sales.


Regina DeMars | Director of Content Marketing & Social Media Strategy | First National Bank of Omaha
Regina DeMars is the Director of Content Marketing & Social Media Strategy at First National Bank of Omaha. Her role is to drive engagement and brand advocacy with existing customers and employees and attract new customers by providing the right content that builds our brand, adds value to our audiences, elevating our reputation in the marketplace as an industry leader and employer. She and her team develop content across all our owned channels supporting our Enterprise-wide initiatives including the FNBO Insights Blog; Dollar Belles video series; Cashology Facebook Group; Social Selling programs; our branded channels: Facebook, Instagram, LinkedIn, and Twitter; Influencer Marketing programs and our Employee Advocacy program.