Mike Rotondo is the CEO of Indoor Active Brands. He holds extensive franchise and brand building experience, and is the former CEO of Edible Arrangements, where he led all franchise and company operations for the 1100+ unit system. Prior to Edible Arrangements, Rotondo was the CEO of Tropical Smoothie Café, the nearly 1000 unit smoothie and sandwich chain based in Atlanta, GA. During Rotondo’s tenure, the brand experienced significant growth as unit-level revenues doubled and franchise owners added over 400 new units. Product innovation, franchisee collaboration, and an ‘anything is possible’ approach are the cornerstones of his leadership style. Rotondo has also held various leadership roles at Wendy’s, Arby’s, and Honey Baked Ham throughout his career. He is a Board Member for the International Association of Trampoline Parks (IATP).