General Session / Friday / June 3, 2022 / 8:30 AM

Growing in the Face of Declining Traffic

It’s a tough fact that traffic is declining among many retail and restaurant locations. So, how do you grow? This session will stimulate your thinking into new ways to attract customers as well as to new opportunities with the ones you already have.


David Coulson | Head of Innovation | Tandem Theory
David Coulson is the Head of Innovation for Tandem Theory, an integrated, data sciences based agency in Addison, TX. A huge analytics and loyalty marketing geek, he has built best in class loyalty programs for some of the world’s top brands as well as the platforms, apps or engagements rooted in personalization that continue to increase their lifetime value with fans. Some of his past and present clients include Starbuck’s, Panera, Rent A Center, Domino’s, MGRMI, American Express, and PepsiCo. He’s an influential, creative, make-it-happen marketing leader with deep consumer and technology experience that truly loves helping brands exceed their consumer’s expectations while growing their digital footprint.
Michael Ferriter | President & CEO | National Veterans Memorial and Museum
Lt. General Michael Ferriter, U.S. Army (Retired) serves as President and CEO of the National Veterans Memorial and Museum. In his role, Michael leads the development of a national community and funding base for the Museum. He communicates the mission and vision to Veterans, active military, donors, partners, and other key constituencies. Michael strives to create a community gathering place where the general public can join Veterans and members of the United States Armed Forces in celebrating the service and honoring the sacrifice made by Veterans.
Josh Sarver | Vice President of Experiences & Operations | COSI – Center of Science and Industry
Josh Sarver, Vice President of Experiences & Operations, is responsible for supporting COSI’s mission by ensuring excellence in the development and production of educational, attractive and functional guest experiences by managing the development process and technical direction for the research, design, development, production, fabrication and evaluation of new experiences, additions to the permanent exhibition base, traveling exhibition and other permanent and temporary experiences. In addition, his responsibilities include oversight of the facilities, safety & security, information technology, grounds, volunteer experiences, as well as marketing and communications.
Julie Wade | Senior Director of Marketing | Taziki’s Mediterranean Cafe
Julie Wade is the Senior Director of Marketing for Taziki’s Mediterranean Cafe and is currently leading the brand to effectively reach guests now that buying habits of the chain’s customers in 90+ locations have changed. Using an omnichannel approach, Julie is spearheading an app and online ordering update, digital advertising efforts, third party delivery promotions, and new social media channels to interact with guests in ways not thought possible previously, while dissecting every possible guest interaction. With over 15 years of experience in retail and restaurants, Julie brings experience from operations, development, and franchising to Taziki’s. She consistently challenges the status quo and never takes, “This is how we’ve always done it,” as an acceptable answer.

Kathleen Wood | Founder | Kathleen Wood Partners
Kathleen Wood is the Founder of Kathleen Wood Partners (KWP), an innovative growth strategy firm committed to business success. Kathleen and her team specialize in transforming visions into reality through strategic growth solutions, business optimization, competitive sales building, and leadership development. KWP focuses on developing acceleration strategies to transform small companies into national brands. The scope of their work spans across hospitality, healthcare, service, manufacturing, and retail clients. Kathleen Wood is a nationally recognized growth strategist known for her ability to help small businesses scale into market leaders, industry icons, and billion-dollar brands. Kathleen's expertise is in working with Founders and Executives to optimize their businesses for maximum performance and profitability. Kathleen believes that great leaders deserve to build great businesses, and has a proven track-record of success in making it happen.