ICX Summit / Tuesday / September 10, 2024 / 3:30 PM

Going, Going, Gone Digital...and Back Again: Using Social to Fuel CX Awesomeness

Retail isn't happening in physical stores or online anymore. It's happening everywhere – social media channels (TikTok being the latest) and now it's popping up via kiosks and the good old app.

But what if we told you it's not about either online or in-store? It's about creating a seamless omnichannel experience that leverages the power of social media to drive traffic and engagement in your restaurant or store. Experts in this panel reveal how they attract their customers both virtually and in person.


Rachel Smith | Vice President of Marketing | Sky Zone
Rachel Layton Smith is the Vice President of Marketing for Sky Zone, the premier indoor active entertainment attraction and trampoline park brand. Smith oversees digital and growth marketing for the nearly 300 parks both in the US and internationally. A proven marketing leader with domain expertise in brand development and innovation, customer experience and marketing strategies, Smith has led marketing and/or communications for brands like STK Steakhouse, Tractor Supply Company and Taziki’s Mediterranean Café. Smith’s passions are leadership and team development, strategic goal setting and execution and building creative ‘out-of-the-box’ solutions. Outside of work, Smith loves to travel with her husband Mike, patio garden, and hang out with her rescue pittie, Bon Bon.