ICX Summit / Tuesday / September 10, 2024 / 10:15 AM

Listen Up: Tapping Customer Feedback to Improve Your Business

This panel discussion will focus on how to collect and use customer feedback to improve your business. Panelists will discuss the different ways to collect feedback from customers, and how to use that feedback to make meaningful changes to your products, services, and operations.


PANELISTS

Kelli Johnson | Marketing Manager | Furniture Mart
Kelli Johnson is the Marketing Manager at Furniture Mart USA, where she manages the marketing budget and media mix channels. In her role, Kelli is responsible for overseeing online reputation management and organic social channels across three divisions. Under her leadership, her team develops engaging content and innovative programs that not only attract new customers but also gather valuable consumer information for remarketing purposes, all while growing brand awareness. Kelli brings over a decade of experience in marketing and channel strategy from the health care and education fields. This diverse background has equipped her with a unique perspective and a versatile skill set, enabling her to drive impactful marketing initiatives at Furniture Mart USA.
Eric Knott | CEO | Tiki Taco
Eric Knott is a restaurant executive with a proven track record built upon operational excellence, driving revenues with favorable returns, and a passion for developing best in class teams. Currently leading the fast casual brand Tiki Taco as Chief Executive Officer. Previously, Knott led the Premium QSR brand People Dedicated to Quality (PDQ) as the Chief Operating Officer, Eric has committed over a decade to driving strategic growth across the business. Understanding the importance of a holistic vision, Eric is directly responsible for producing results through a vast array of incentives. Innovation across Operations, Technology, Real Estate, and Marketing campaigns are a few examples of how Eric has created superior value to both the organizations.
Robin Robison | President of Emerging Brands | Modern Market Eatery and Homegrown: a daytime eatery
Robin Robison brings more than 16 years of restaurant experience to her role as vice president of operations at Modern Market Eatery based in Denver, Colo. With past leadership roles at Red Robin, Bob Evans and Chili's, Robin's extensive experience has uniquely prepared her for creating and executing winning operations strategies across Modern Market Eatery's 30+ units. During her time with Brinker, Robin served as the project leader for the Leadership Principles for Women Task Force, which she formed to help create “best in class” women’s leadership and mentorship programs. This collaborative effort earned Robin the Women’s Foodservice Forum Leadership Award, which is given each year to a woman executive in the foodservice industry who shows exceptional leadership qualities within her company and the industry at large, and whose professional growth and achievements are recognized through career advancement. Robin believes in doing things the hard way such as building people, not restaurants and serving vibrant dishes passionately crafted from scratch.
Alex Tallman | Director, Retail Experience and Education | Fleet Feet
Alex Tallman is the Director of Retail Experience & Education at Fleet Feet, where he has dedicated over a decade to enhancing customer experiences. Starting as a part-time sales associate, Alex's hands-on approach in his early career has deeply influenced his strategies today. He excels in marrying in-store experience innovation with comprehensive training and education programs. Alex has been at the forefront of major change initiatives, including the implementation of Fleet Feet's scanning solution, fit id®, and subsequent enhancements to the use of the technology. Additionally, Alex has overseen the transition to a more sophisticated customer feedback tool that leverages AI and NLP to enhance service quality. Alex's passion and expertise support Fleet Feet in delivering unparalleled retail experiences and drive its mission to empower customers through social experiences and personalized solutions.
MODERATOR

Ben Story | CEO | Avius
Ben was one of the founding Directors of Avius 20 years ago back in the UK and relocated to Florida in 2015. He has a passion for all things feedback and surveys. From simple smiley face devices', you may have seen in airports around the world, to complex deep dive surveys, he has vast experience of understanding how to collect and then in turn utilise, people's viewpoints and opinions. Avius have won a number of awards over the years as they strive to push the boundaries of technology, to evolve the survey collection process. You will notice Ben around the ICX Summit as he prides himself on wearing a unique set of colourful sports jackets.
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