General Session / Wednesday / September 11, 2024 / 10:45 AM

Balancing Human Touch and AI

AI is the hottest topic in nearly every industry from banking to restaurants, but concerns over accuracy, labor issues and data security are also top of mind. Truly innovative companies, however, know they must embrace AI while keeping the human touch.

In this panel, bankers, retailers and restaurants will offer tactics on balancing AI adoption with the human element.


PANELISTS

Marbue Brown | Founder | The Customer Obsession Advantage
Marbue Brown is the author of the book Blueprint for Customer Obsession and founder of The Customer Obsession Advantage, a firm dedicated to helping companies achieve extraordinary business results through Customer Obsession. He is an accomplished customer experience (CX) executive with a track record of thought leadership and signature business results at some of the most iconic companies on the planet, including JP Morgan Chase, Amazon.com, Microsoft Corporation, and Cisco Systems. Marbue's book, Blueprint for Customer Obsession, was featured in the Forbes article The Top Ten Business Books for 2022 by Shep Hyken. He co-authored oft-cited classic articles about customer experience measurements. His expertise has been featured on some of the largest radio stations and networks across the country as well as on some of the most widely distributed syndicated radio programs, including The Wharton Business Daily, This Morning with Gordon Deal and America in the Morning with John Trout.
David Edelman | Senior Lecturer | Harvard Business School
David C. Edelman is a senior lecturer at Harvard Business School, an executive adviser and board member to brands and technology providers, and an adviser to BCG. Previously, David was chief marketing officer at Aetna and has worked with dozens of companies on personalization, AI, and agile marketing at BCG and Digitas. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing, and Ad Age has named him a Top 20 Chief Marketing and Technology Officer. He is a Top Voice on LinkedIn talking all things customer experience with more than 1 million followers.
Chris King | CEO | Monster Entertainment
A well-rounded business professional with extensive experience in the franchising industry, Chris King liked Monster Mini Golf so much he and several partners bought the company. Prior to becoming a part owner, president and CEO, Chris served as Chief Operating Officer of Monster Mini Golf Franchising, overseeing its expansion and with his wife, acquiring a couple of franchise units himself. When the opportunity arose in 2023 to acquire the franchisor, he and fellow franchisees purchased the rights. Now as President and CEO, Chris plans a massive expansion of the franchise, including recently opening his own third location in Charlotte, North Carolina.
Daniel Parker | Technical Services Manager | Kodak Moments
Daniel Parker has driven technology enhancements and efficiencies with a spirit for innovation as Technical Services Manager with over 20 years of experience. The experience has been in both the Retail and Travel and Leisure space including Theme Parks, Cruise Lines, Resorts, and destinations. He has successfully implemented AI in the Service and Operational environments reducing downtime, increasing efficiency, and creating a better customer experience. He has also, designed and implemented a full suite of Centralized Remote Monitoring and reporting tools to greatly reduce field issues and increase productivity.
MODERATOR

Daniel Brown | Editor | Digital Signage Today
Daniel Brown is a member of the ICXA Advisory Board. He is also the editor of Digital Signage Today, a contributing editor for automationandselfservice.com, and an accomplished writer and multimedia content producer with extensive experience covering technology and business. His work has appeared in a range of business and technology publications, including interviews with eminent business leaders, inventors and technologists. He has written extensively on AI and the integration of technology and business strategy with empathy and the human touch. Brown is the author of two novels and a podcaster. His previous experience includes IT work at an Ivy League research institution, education and business consulting, and retail sales and management.