AGENDA
WEDNESDAY // JUNE 1, 2022
ICX Tours
The Columbus area is home to many exciting venues with engaging interactive technology. The ICX Tours are a great way to see this technology in action and to get to know many of your fellow attendees.
Attendees will be able to choose one of the following tours:
Click here to learn more about each venue.
- Cherryh Cansler | Vice President of Events | Networld Media Group
- Tara Kolakowski | Head of Growth Marketing & Distribution, East Coast | Forbes Business Development Council | Loop Media
- John Lowe | CEO | Jeni’s Splendid Ice Creams
Fostering Innovation: How to Create an Environment where Innovation Thrives
If you toss a handful of seeds in a desert and order them to grow, you aren’t going to get a tree. The tree will only grow in a suitable environment with rich soil, water, and sunlight. Innovation works the same way — sticking smart people in a room with the directive to innovate — is not the answer. To innovate, you must build a firm foundation, create psychological safety, and take good care of the team. Do these things first and watch your innovation efforts take off.
Visit Loop Media’s booth during the ICX Discovery Zone session to receive a complimentary copy of Andy Laudato’s book, "Fostering Innovation: How to Build an Amazing IT Team". Andy will also be available during that time for a book signing.
- Andrew Laudato | EVP & COO | The Vitamin Shoppe
Presented by Loop Media
Elevate Awards Presentation
The ICX Association Elevate Awards honor the individuals and organizations that are pacesetters in using technology to elevate the customer experience.
The ICX Association has announced finalists for the 2022 Elevate Awards. Click here to learn more about the finalists and the Elevate Award Categories.
Welcome Reception
After a full day of informative and inspiring sessions, interact with speakers, sponsors and fellow attendees to discuss the day’s session and make new contacts.
THURSDAY // JUNE 2, 2022
How the Indiana Pacers Scored Big with Automation and Data-driven Decision-making
- Taylor Bloom | Associate Director of Customer Engagement | Pacers Sports & Entertainment
- Sydney Lesko | Marketing Cloud Manager | Pacers Sports & Entertainment
Digital Transformation Strategy: Where to Begin?
Have you been asked to lead your organization in a digital transformation? Perhaps your organization has a lot of legacy issues and your job is to bring your customer experience into the 21st century. This session will help you identify the steps to take to successfully digitize your customer experience and integrate digital into your company culture.
- Kathleen Chugh | Chief Information Technology Officer | Nando’s PERi-PERi USA
- Shara Hutchinson | Senior Director, Customer Experience | Central Ohio Transit Authority
- Prakash Karamchandani | Co-Founder | Balance Pan-Asian Grille
Moderator:
- Kristen Call | Sr. Industry Advisor, Retail, Hospitality & Banking | Intel
Presented by Intel
Intelligence & Insights: Using Data to Increase Engagements and Deliver Results
When it comes to data, there is the data you have and the data you wish you had. And then once you have that mountain of data, how do you determine what’s important? In this session, we’ll discuss dashboards and KPIs as well as generating relevant content and offers that ultimately lead to engagement and results. And through it all, the panel will share how to protect your consumers’ privacy so a high level of trust can be maintained.
- John Boerstler | Chief Veterans Experience Officer | Department of Veterans Affairs
- Tim Klatt | Director of Retail Strategies | La Macchia Group
- EJ Kritz | EVP, Training & Customer Experience | apc – powering the human experience
Moderator:
- Kelly Harlin | Sr. Manager, Solutions Commercialization | Sharp NEC Display Solutions of America, Inc.
Presented by Sharp NEC Display Solutions of America
Everything You Need to Know About Using Third-Party Delivery
Third-party delivery services have disrupted the industry by making products available for delivery not previously available through that channel. Delivery is not without its challenges, whether it’s meeting customer expectations, delivering on the brand promise, delivering in a timely manner, and providing an accurate and seamless ordering experience. Learn how to reach new customers and protect your profits.
- Prakash Karamchandani | Co-Founder | Balance Pan-Asian Grille
- Jason Profitt | Director of Technology | Piada Italian Street Food
- James Walker | Consumer-Packaged Goods & Restaurant Expert
Moderator:
- Stacey Kane | Restaurant Marketing Consultant
AI and Machine Learning: Where Are We Now?
Advancements in artificial intelligence are moving at a rapid pace and we are discovering more use cases all the time. AI can help you personalize your message and increase sales across channels. We’ll talk about where AI is now and where it’s going.
- Susan Carroll-Boser | VP of Technology | White Castle
- Jeremy Cauble | Director of Customer Experience | Canteen
- April Walker | GM, US Microsoft Technology Centers | Microsoft
Moderator:
- Benjamin Brown | Vice President of Marketing | ConverseNow
Presented by ConverseNow
Your Digital Transformation Journey
Presenter:- Kristen Call | Sr. Industry Advisor, Retail, Hospitality, Banking | Intel
ICX Discovery Zone
The Discovery Zone will be open throughout the Summit for attendees to get hands-on demonstrations of the innovative customer engagement technology developed by Summit sponsors. But to make sure you have enough time to visit all the booths, we’re setting aside this time on the agenda so you can explore the Discovery Zone without missing any sessions.
Removing Friction From the Customer Journey
Today’s time-pressed consumer values ease and convenience. If you have a product they want, it’s your job to make the purchase process as smooth and uncomplicated as possible. To do this, one must first map out the customer’s journey and determine how to create the best user experience. Amazon and Uber are two examples of organizations that have removed a lot of friction from the buying process. We’ll learn from those who are implementing this philosophy.
- Sandi McKibbon | Sr. Director, Retail Strategy & Design | Rogers Communications
- Dan Morton | VP, Guest Experience | Hilton
Moderator:
- Luke Wilwerding | Vice President, North America Sales | Elo Touch Solutions
Presented by Elo
The Struggle is Real: Managing Channels Across In-Person and Digital Touchpoints
Customers may not think in terms of channels but they rely on you to provide a seamless and consistent experience no matter how they choose to engage. With an omnichannel experience being imperative, how do you manage against the various in-person activations vs. online vs. in apps, not to mention working with integrators/3rd party platforms?
- Jon Asher | Director of Digital Marketing | Nekter Juice Bar
- Will Duderstadt | Chief Marketing Officer | M/I Homes
- Amber Gadsby | Sr. Director, Digital Products & Digital Marketing | Popeyes Louisiana Kitchen
- Nick Hancart | Regional Events Supervisor | Rise Brands
Moderator:
- Ben Stormer | SVP, Technology | g2o
Presented by g2o
Placing Your Bets on Current and Future Technology
“Money doesn’t grow on trees,” goes the old saying. With finite resources and so many interesting and promising technologies, how do you know which ones are going to pay off? This session will discuss investment allocation across current and future platforms, giving you a framework and an edge in your strategies and decision making.
- Chris Artinian | President & CEO | Condado Tacos
- Steve Lieber | VP Franchise Business Development | BurgerFi
- Christina Pletnewski | VP of Customer Experience | Safelite Group
Moderator:
- Sam Gerace | CEO | Lineup.ai
Presented by Lineup.ai
Brands That Entertain: If You Build It, They Will Come
One of the biggest challenges organizations face today is driving traffic and attention for the brand. If you can tell a creative and compelling story, in a physical or digital form — or a merger of the two — you will delight and engage your customers. We’ll hear from panelists whose brands built experiences that entertained as well as moved the needle.
- Rachel Friedman | Founder & CEO | TENFOLD and TENSPACE
- Stan Friedman | President | FRM Solutions
- Donna Westmoreland | COO | I.M.P.
Moderator:
- Mike Kelly | Director of Business Development & Distribution Partnerships | AtmosphereTV
Presented by Atmosphere
Dinner Party at PINS
After a full day of learning, join us at PINS for some delicious food, high-quality cocktails, crafts beers, duckpin bowling, pinball and many more ‘old school’ entertainment options.
Ready to take your best shot?
FRIDAY // JUNE 3, 2022
Build It or Buy It? What You Should Consider First
When going down the path to implementing interactive technology, organizations must ask themselves: does it make more sense for us to buy it or build it ourselves? Off-the-shelf software, for example, is generally a one-size-fits-all proposition, with some customization possible. Building your own app, for example, means it can have all the customized features you want, but building it out may be a long and expensive proposition. Some find that the answer may be a hybrid of the two approaches.
- J Ackley | Vice President, Spark Technologies Development | Dickey’s Barbecue Restaurants, Inc.
- Kevin Armstrong | Chief Innovation Officer | Base22
- Richard Bell | Senior Director of Enterprise Applications & Retail Systems | Krispy Kreme
Moderator:
- Cherryh Cansler | Vice President of Events | Networld Media Group
Presented by Base22
Growing in the Face of Declining Traffic
It’s a tough fact that traffic is declining among many retail and restaurant locations. So, how do you grow? This session will stimulate your thinking into new ways to attract customers as well as to new opportunities with the ones you already have.
- David Coulson | Head of Innovation | Tandem Theory
- Michael Ferriter | President & CEO | National Veterans Memorial and Museum
- Josh Sarver | Vice President of Experiences & Operations | COSI – Center of Science and Industry
- Julie Wade | Senior Director of Marketing | Taziki’s Mediterranean Cafe
Moderator:
- Kathleen Wood | Founder | Kathleen Wood Partners
Removing the Fear Factor: Involving Customers in Your Business Transformation
Words like transformation and innovation aren’t typically used when you’re thinking about a company like Safelite. This session will share how moving from a traditional approach to one that’s more agile drove superior customer engagement, satisfaction, and memorable service. Key takeaways include how to avoid the fear of moving away from traditional organization charts, tips on how to be innovative in meeting customer needs, insight on the best ways to listen and involve your customers.
- Christina Pletnewski | VP of Customer Experience | Safelite Group
View 2021 Agenda