FRIDAY / JUNE 3, 2016 / 9:30 AM

Integrating Technology into Store Design

Great store design and great technology don’t have to be at odds with one another. See examples of forward-thinking design where the technology seamlessly fits into the environment and amplifies the brand.


Scott Emmons | Head of Innovation Lab | Neiman Marcus

Scott Emmons is focused on innovation for the Neiman Marcus Group (NMG). He built the NMG innovation lab (iLab) and is responsible for leading the organization in evaluating, designing, testing and piloting cutting-edge technologies and applications for luxury retail. Scott is also working on BYOD initiatives, Wi-Fi/LAN/WAN infrastructure, mobility and digital signage initiatives. Innovation projects include the amazing Memomi Memory Mirror, beautiful 4K touch table look books, beacon enabled holiday passes, intelligent mobile phone charging stations and gorgeous digital directories for Bergdorf Goodman.

Lee Summers | Manager of Marketing/Technology | Nebraska Furniture Mart and Grandscape

As Manager of Marketing/Technology, Lee Summers oversees all immersive customer engagement for the Berkshire Hathaway companies of Nebraska Furniture Mart and Grandscape of Texas. Lee, who joined NFM in October 2013, is responsible for the overall direction, resource allocation and operations of Customer Facing digital technology groups throughout all NFM markets. He brings an extensive marketing background working with top advertising agencies in the Dallas market for the past 15 years. Lee’s vision for Grandscape of Texas, a 500 acre mix use development is to build a truly immersive experience that addresses the full shopper journey.

Kiel Werking | VP, Partner Developmeny | Reflect Systems

Kiel Werking is VP, Partner Development for Reflect Systems, a full-service provider of digital brand media solutions in Dallas, TX. Reflect powers the largest and most advanced out of home digital media networks that help clients like GameStop, Macys, Best Buy and Verizon Wireless meet their goals. Kiel works closely with Reflect’s channel partners to form strategic alliances and deliver world class experiences to our clients. He received a BA in Marketing from Texas Tech University and an MBA in Strategy & Entrepreneurship from SMU. Kiel married his high school sweetheart, Maggie, and they have two daughters, Mary and Olivia.

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Luke Wilwerding | Director Elo Interactive Retail Solutions | Elo

Luke Wilwerding is Director of Retail Solutions at Elo, a global leader in touchscreen solutions. As director, Luke leads interactive in-store initiatives for North America’s largest merchandisers. Elo is at the forefront of this exciting time as retailers create new shopping experiences that push engagement, creativity, information and in-store eCommerce using interactive digital touchpoints. Working with some of the biggest retailers around the world, Luke is in a unique position to see the best interactive customer engagement deployments and to understand what’s coming next in retail.