FRIDAY / JUNE 2, 2016 / 9:30 AM
How to make experiences go viral and drive impact by 10x
“Going viral” is a lot easier said than done. How can you make it more likely your experience will pique the interest of “Generation Me”? In this session, we’ll look at some examples of experiences that proved too great not to share. When your message gets shared beyond its initial point of implementation, you multiply your impressions exponentially.
PANELISTS
Brooke Beason | Director of Digital Influence | Two West
As Director of Digital Influence, Brooke Beason currently leads digital content/influencer strategy and experiences for Two West. Throughout her career Brooke has shaped and redirected Fortune 100 and 500 brands, elevating brand impact and increasing conversion for entities like American Century Investments, Assurant, Big Lots, Blue Cross and Blue Shield, Dairy Queen, Gatorade, Hill’s Pet Nutrition, LG, Quiznos, SAP and Sprint. A believer in collaboration, Brooke shares her point of view, predictions and trends on digital engagement, influences and strategic content regularly through regional and national speaking events. She also serves on the board of the Two West Foundation.
Daniel Odham | SVP of Production | Pearl Media
As SVP, Production at Pearl Media, Daniel is the experiential specialist and is the go to for clients looking to integrate unique technologies to enhance brand engagement. Joining Pearl Media in 2013, Daniel spearheaded award winning campaigns for clients like Lifetime, Texas Tourism and more. He is an imaginative, solution-oriented experiential, mobile, gaming and social media specialist with over eight years of experience in account management, digital media production, social strategy, content management and campaign execution. He believes that creativity, passion, discipline and a little luck can create artistic, engaging, interactive and ultimately profitable marketing solutions.
MODERATOR
Laura Davis-Taylor | EVP, Customer Experience | MaxMedia
Laura has been focused on creating meaningful brand experiences that bridge home, life and store for over 20 years. Her experience includes brand planning, digital engagement, store design and, more recently, next generation retail experience design. She has worked with brands such as AT&T, Toyota, Best Buy, Coke, L’Oréal/Lancôme, Lowe’s, Office Depot, Foot Locker, 7-Eleven, EJ Gallo and Unilever. Laura is a contributor on the subject of digital experience design for The Wall Street Journal, Financial Times, Time Magazine, the MMA and MediaPost. She is the author of the book, Lighting up the Aisle: Practices and Principles for In-store Digital Media.
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