Designing the Store with Digital in Mind

There are many reasons for incorporating digital into the store: Digital can add excitement, create action and movement in the space, and be refreshed often to reflect the latest brand messaging. Some companies are now viewing stores at the physical manifestation of their e-commerce business. We’ll discuss integrating digital into the store design without overwhelming it, as well as future proofing technology decisions.


Brandon Elliott | Sr. Director, Digital Products | HMSHost

Brandon is a first generation “digital native” who grew up with the latest technology device, game system or computer in his hands. This childhood hobby is what triggered Brandon’s life-long passion for technology and his relentless drive to create, improve, innovate and transform the way we live, work and play. Brandon specializes in information technology and is a former business owner with 24+ years of hands-on experience including engineering, development and management. He is customer centric and results driven with experience working with IT, executive management and key business personnel to bring business strategy and technology innovation together.

Scott Emmons | Head of the Innovation Lab | Neiman Marcus

Scott Emmons is focused on innovation for the Neiman Marcus Group (NMG). He built the NMG innovation lab (iLab) and is responsible for leading the organization in evaluating, designing, testing and piloting cutting-edge technologies and applications for luxury retail. Scott is also working on BYOD initiatives, Wi-Fi/LAN/WAN infrastructure, mobility and digital signage initiatives. Innovation projects include the amazing Memomi Memory Mirror, beautiful 4K touch table look books, beacon enabled holiday passes, intelligent mobile phone charging stations and gorgeous digital directories for Bergdorf Goodman.

Phillip Raub | CMO | b8ta

Phillip Raub is currently the Co-Founder, CMO & Head of Retail at b8ta, In his role he oversees b8ta’s marketing and consumer experience. Prior to b8ta, Phillip held executive roles in marketing at Nest (Head of Global Channel Marketing), Nintendo (Director of Retail Marketing) and Gap Inc.


Richard Ventura | Vice President of Business Development and Solutions | NEC Display Solutions of America

Richard Ventura is Vice President of Business Development and Solutions for NEC Display Solutions of America, focusing on developing new business and strategies for key vertical markets. He is responsible for the growth and market penetration of NEC’s award winning portfolio of products, as well as for development of new go-to-market strategies and products for the solutions market. Richard has spent 15 years within the NEC sales organization focusing on display solutions, display technologies and projectors. During that time, he has helped numerous client relationships flourish and spearheaded campaigns which have elevated NEC’s brand and products throughout the marketplace.

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