BREAKOUT SESSION / TUESDAY / JUNE 6, 2017 / 4:00 PM

Build a Loyalty Program that Actually Creates Loyalty

The best rewards programs are the ones that actually impact loyalty rather than simply giving products away or discounts to customers who otherwise wouldn’t come back. Ultimately, your loyalty program has to add value — to the customer and to the company’s bottom line. Customers are members of dozens of programs, but only active in a few. Simple wins the day. So what technologies can you implement to make your rewards program the one they keep?

PANELISTS

Douglas Kwong | Digital Director | Cicis Pizza

Douglas Kwong is Digital Director at Cicis Pizza, where he has refreshed and launched various online customer platforms as part of the company’s revitalization initiative. In the past year in the role, he helped to build a new responsive website with an expanded digital footprint, a new email program which doubled engagement in click-through rates, and launched a branded mobile loyalty app. Prior to joining Cicis, Douglas devised and executed online initiatives to grow exposure and e-commerce revenue at global hospitality organizations Hilton Worldwide and Choice Hotels International. He is also President and Co-Founder of the Diabetic Shoes HuB, an online retailer of orthopedic footwear and accessories.

Michael Erdman | IT Director – eCommerce & Digital Marketing Technology | Brinker International

Speaker bio coming soon!

Kevin Lee | CEO | Sushiyaa

Kevin Lee has over a decade of experience conceptualizing mere ideas into business models and launching new brands and expanding concepts. He is a lifestyle brand and small business development leader and currently leading Sushiyaa Franchising to re-identify the value of the concept. As part of this initiative, the company implemented a third-party customer loyalty program and signed up more than 10,000 members within a five-month period. He also helped build the delivery platform with nearly no investment by leveraging ‘passing tipping point’ technologies. After seven months of its launch, it has reached over 3.5% of the total sales.

MODERATOR

Mark Brooks | National Sales Manager, Food Service Solutions | Panasonic

Mark Brooks is the National Sales Manager for Panasonic System Communications Company, a division of Panasonic Corporation. PSCNA delivers content creation, collaboration, information-sharing and decision-support solutions for customers in food service, retail, government, healthcare and education. Mark has over 25 years of experience in providing cutting edge food service technology solutions to the hospitality industry. Mark joined Panasonic in 2015 after previously working for MICROS Systems for 18 years. Holding several positions with MICROS Systems, Mark has worked with many prominent brands deploying solutions and helping achieve a high return on investment.

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