BREAKOUT SESSION / WEDNESDAY / JUNE 13, 2018 / 4:00 PM
Press Play: The Role of Audio in Store
Ba dum. Just two notes and we know it’s the theme from Jaws. Music and other forms of audio can have a significant impact on our experience. How should brands use audio in their venues to create the desired effect without driving employees batty? Done right, you can set the mood, convey important information and stimulate sales.
PANELISTS
Michelle Adams | Founder | Marketing Brainology
Michelle Adams is Founder of Marketing Brainology, a consulting practice focused on translating consumer and shopper insights to corporate America; especially the latest findings from virtual shopping, behavioral science and neuroscience. She speaks globally on neuromarketing and human decision-making; helping unlock the mystery of human emotion and how it impacts brands and companies. Working with PepsiCo for 10 years, most recently as VP of Customer Strategy and Shopper Insights, she was responsible for the SMART Learning Center, a retail theater focused on state-of-the art consumer and shopper research. While at PepsiCo, Michelle lead shopper insights for key retail accounts; connecting key shopper attitudes with behaviors.
Mitch Frazier | CEO | Reynolds Farm Equipment
Mitch Frazier serves as Chief Executive Officer of regional John Deere retailer Reynolds Farm Equipment. As the company’s first chief executive appointed from outside of the Reynolds family, Mitch leads a 250-person equipment sales and service organization serving farmers, landscapers, turf professionals and homeowners. Prior to Reynolds, Mitch served in marketing leadership and executive roles in the technology industry. He served as Vice President of Marketing at sales technology platform TinderBox and as Vice President of Marketing, Investor Relations Officer and Chief of Staff to the CEO at digital marketing technology leader ExactTarget. There, he founded the company’s investor relations program.
Christopher Rivera | Managing Member | Canton Car Wash
Chris Riveria has worked for several leading tech and tech consulting firms including Cisco Systems, MICROS and Booz Allen Hamilton. Chris went on to co-found a chain of environmentally friendly car washes located in the Baltimore area. There he leads a team of over 100+ employees where he oversees day-to-day operations and current expansion efforts. Chris has a computer science degree from the University of Michigan, Ann Arbor.
MODERATOR
Brent Oakley | CEO & Co-Founder | Vibenomics
Vibenomics CEO and co-founder Brent Oakley began his career in medical device sales. An entrepreneur at heart, Brent left the field in 2014 to launch Prime Car Wash—a high-end, full-service car wash chain. As the business flourished and expanded, Oakley sought a way to create and manage the vibe within his stores while simultaneously sharing important information and upsell opportunities with customers. Recognizing the need for a software solution to location-based marketing and customer engagement, Oakley left his role as Prime Car Wash CEO in 2016 to launch Vibenomics, a music and messaging service.
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