BREAKOUT 1 (ICX) / WEDNESDAY / JUNE 5, 2019 / 2:30 PM

Owning the Digital Guest Experience

Who in your organization owns the digital guest experience?

Focusing on holistic and consistent evidence-based UX/GX, as well as having a “don’t be evil” czar can help make sure digital interaction initiatives aren’t just based solely on what will squeeze the most money out of the user.

Brands’ marketing and advertising reach so many people and we have such a powerful ability to influence behavior. We should also use that responsibility, well, responsibly.


Lisa Ajdini | Sr. Director, Global Digital Marketing Strategy | Caesars Entertainment

Lisa Ajdini has over 15 years’ experience in mobile, interactive marketing, digital products innovation and loyalty marketing. Experienced leader in campaign development strategy and marketing technology. Focus in automotive, gaming and hospitality. She currently is Sr. Director, Global Digital Marketing Strategy at Caesars Entertainment where she leads strategy for mobile marketing, push and SMS. Prior to joining Caesars Entertainment, she worked with BBDO agency on the DaimlerChrysler account in International Marketing.

Michelle Bossemeyer | Product Manager | Great Wolf Lodge

Speaker bio coming soon!

Matt Olsen | Director of Digital Guest Experience | Firehouse Subs

Matt Olsen oversees digital guest experience and digital strategy for Firehouse Subs, one of the nation’s top Fast Casual restaurant chains. He provides leadership for new connected technologies, email, web, app, and loyalty for 1,100+ Firehouse Subs locations across the US. Matt has been transforming Firehouse’s digital business for over 8 years.


Brandon Elliott | Sr. Director, Digital Products | HMSHost

Brandon is a first generation “digital native” who grew up with the latest technology device, game system or computer in his hands. This childhood hobby is what triggered Brandon’s life-long passion for technology and his relentless drive to create, improve, innovate and transform the way we live, work and play. Brandon specializes in information technology and is a former business owner with 24+ years of hands-on experience including engineering, development and management. He is customer centric and results driven with experience working with IT, executive management and key business personnel to bring business strategy and technology innovation together.

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