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BREAKOUT 2 (ICX) / WEDNESDAY / JUNE 5, 2019 / 2:30 PM

Give Your Brand a Boost with Pop-Up Shops

One of the hot trends in retail for the last few years has been temporary installations in the form of pop-up shops, mobile retail and “stores within a store.” Pop-up retail has given e-commerce only brands an opportunity to offer a physical experience and brick & mortar brands the chance to test new markets, products and formats.

The scarcity and limited-time nature of pop-up outlets can drive demand. Restaurants are getting in the act too with food trucks. Many use digital technologies for branding, expediting the sale or extending the selection. This session will offer examples and advice on how to do it right.


Patrice Hall | Group Product Manager – Stores Tech & Experience | Williams-Sonoma

Speaker bio coming soon!


Dan South | President | Walls+Forms

Speaker bio coming soon!

Dennis Torres | General Manager | Walls+Forms

Speaker bio coming soon!

session sponsor