BREAKOUT 1 (ICX) / WEDNESDAY / JUNE 5, 2019 / 4:00 PM

Emphasis on Experimentation

“You aren’t always going to get it right, but you’ve got to be out there trying things and really have a mindset of experimentation,” says Kohl’s CEO Michelle Gass.

This panel will share lessons learned from their experiments and how they instill an innovation philosophy in their organizations.


Dave Markey | Associate Creative Director | Cedar Fair Entertainment

Speaker bio coming soon!

Keri Voke | Group Product Manager, In-Club Digital Experiences | Walmart eCommerce

Keri Voke is passionate about connecting the digital and physical world. As a senior manager of multichannel strategy for Walmart, Keri is responsible for creating customer facing experiences that add value for both our customers and associates every day. She is currently focused on the Sam’s Club member experience and using in-club technology to drive member engagement in multichannel. Previous to her current role, Keri worked on the mobile strategy team at Walmart, focusing on customer centric app features such as store maps, mobile checkin, and mobile payment.


Brandon Elliott | Sr. Director, Digital Products | HMSHost

Brandon is a first generation “digital native” who grew up with the latest technology device, game system or computer in his hands. This childhood hobby is what triggered Brandon’s life-long passion for technology and his relentless drive to create, improve, innovate and transform the way we live, work and play. Brandon specializes in information technology and is a former business owner with 24+ years of hands-on experience including engineering, development and management. He is customer centric and results driven with experience working with IT, executive management and key business personnel to bring business strategy and technology innovation together.

session sponsor