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BREAKOUT 1 (ICX) / WEDNESDAY / JUNE 5, 2019 / 4:00 PM

Emphasis on Experimentation

“You aren’t always going to get it right, but you’ve got to be out there trying things and really have a mindset of experimentation,” says Kohl’s CEO Michelle Gass.

This panel will share lessons learned from their experiments and how they instill an innovation philosophy in their organizations.


Dave Markey | Associate Creative Director | Cedar Fair Entertainment

Dave Markey leads an in-house creative team for Cedar Fair amusement parks. The team entertains and informs guests across Cedar Fair’s 11 parks through digital signage, SMS, wifi, social media, and hotel TV platforms. Prior to Cedar Fair, Dave enjoyed a career as a freelance filmmaker, contributing to diverse projects for clients such as Marvel, Paramount, MTV, HBO, and P&G.

Keri Voke | Group Product Manager, In-Club Digital Experiences | Walmart eCommerce

Keri Voke is passionate about connecting the digital and physical world. As a senior manager of multichannel strategy for Walmart, Keri is responsible for creating customer facing experiences that add value for both our customers and associates every day. She is currently focused on the Sam’s Club member experience and using in-club technology to drive member engagement in multichannel. Previous to her current role, Keri worked on the mobile strategy team at Walmart, focusing on customer centric app features such as store maps, mobile checkin, and mobile payment.


Christopher Hall | Managing Director | ICX Association

Christopher Hall is Managing Director of ICX Association. Prior to this position he was managing editor of content for B2B publisher Networld Media Group, and the editor of, the leading news portal for the digital signage industry, covering digital out of-home advertising, digital billboards, experiential digital branding and digital signage hardware, software and displays. An award-winning former newspaper reporter and magazine writer, Christopher is a five-year veteran of the digital signage and kiosk industries who has consulted for and spoken on the digital signage industry sector-wide.

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