BREAKOUT 2 (ICX) / WEDNESDAY / JUNE 5, 2019 / 2:30 PM

Augmented, Virtual and Mixed Reality in The Real World

In this session, we’ll discuss AR, VR, and MR — the differences between each and the use cases, which include training, entertainment, shopping, education and more.

We’ll discuss everything from VR headsets and controllers (such as Oculus Rift and Magic Leap) to simply using consumers’ own smartphones and tablets as well as when it makes sense to implement.


Patrice Hall | Group Product Manager – Stores Tech & Experience | Williams-Sonoma

Speaker bio coming soon!

Alan Hughes | Founder / Chief Creative Officer | NEXT/NOW

Alan Hughes is the founder and Chief Creative Officer of NEXT/NOW. He is focused on making physical retail and brand experiences more compelling through the use of digital technology and design thinking. Projects of note include software architecture of the Crown Fountain in Millennium Park, digital media creative direction for The Dubai Mall, and numerous digital experiential installations for Intel, Mazda, Under Armour, LG, Accenture, BP, McDonald’s, the NBA, and more.


Brandon Elliott | Sr. Director, Digital Products | HMSHost

Brandon is a first generation “digital native” who grew up with the latest technology device, game system or computer in his hands. This childhood hobby is what triggered Brandon’s life-long passion for technology and his relentless drive to create, improve, innovate and transform the way we live, work and play. Brandon specializes in information technology and is a former business owner with 24+ years of hands-on experience including engineering, development and management. He is customer centric and results driven with experience working with IT, executive management and key business personnel to bring business strategy and technology innovation together.

session sponsor