Digital Transformation Strategy: Where to Begin?

Have you been asked to lead your organization in a digital transformation? Perhaps your organization has a lot of legacy issues and your job is to bring your customer experience to the 21st century. This session will help you identify the steps to take to successfully digitize your customer experience and integrate digital into your company culture.


Michael Chachula | Executive Director, Head of IT IHOP and International | Dine Brands Global

Michael Chachula serves as Dine Brands Global Executive Director of IT, where he oversees the IT relationship with all things IHOP. Michael joined Dine Brands in 2016 with over 20 years of leading IT Digital and Operations experience for large and multinational companies in industries such as Finance, Pharmaceutical, Consumer Goods and Consumer Electronics and Hospitality. Michael has a full breadth of experience in creating business and IT solutions that work. Michael holds a BA from DePaul University and an Executive MBA from Northwestern – Kellogg School of Management in Evanston, Il. He currently sits on the CX (Customer Experience) Advisory Board of Rutgers University, which looks to understand customer experiences.

Kathleen Chugh | Chief Information Technology Officer | Nando’s PERi-PERi USA

Kathleen Chugh is an accomplished CIO SVP of IT with over 30 years’ experience in IT, with the last twenty three years focused in the Restaurant industry. She currently is the North America CTO for Nando’s Peri Peri Chicken, where she is responsible for IT for US and Canada locations. She is focusing on strategy and innovation to move the Nando’s brand forward in the North America market. Prior to Nando’s, she was the SVP of IT for Bravo Brio Restaurant Group, where she was passionate about implementing guest facing technologies and systems for the restaurants. During her tenure, she prepared IT for growth, including focusing on PCI, security and digital initiatives.

Michelle Stauffer | Product Manager | User Experience Manager
Great Wolf Resorts

Michelle Stauffer is the Product Manager of the Digital Guest Experience at Great Wolf Resorts, the largest indoor waterpark resort group in the U.S with 17 properties and 2 opening soon. Michelle is driving a digital transformation on the website, mobile app and conversational interface on phone and chat. Michelle joined Great Wolf about a year ago and brings along passion and experience in digital user experience, digital marketing and brand advertising from Discover.

Brad Wilson | Global Director, Digital Experience | Össur

Brad Wilson leads the global strategy for digital transformation at Össur, leading provider in Prosthetic and Bracing & Support products. He specializes in disruptive innovation and making long-term visions tangible in today’s business. Lead in marketing automation, Brad’s collaborative approach, dedication to cross-functional leadership and customer-centric design have led to trailblazing firsts like mobile ordering in QSR or commerce and loyalty in health and life science. Brad is an MBA alumna of University of California, Irvine in Strategic Innovation.


Christie Rice | Director, Visual Retail | Intel Corporation

Christie Rice is the segment director responsible for Intel’s digital signage and interactive kiosk business worldwide in the Internet of Things Group at Intel. In her role she works to ensure that Intel technology meets the ever changing digital signage needs. She also works closely with the ecosystem to promote solutions that provide the immersive and interactive experience that our customers demand. Before assuming her current role, Christie’s 20 years at Intel included various technical, product, business development, and marketing management positions across a broad range of products and segments including memory, PCs, storage, networking, and IOT.

session sponsor