Removing the Fear Factor: Involving Customers in Your Business Transformation

Words like transformation and innovation aren’t typically used when you’re thinking about a company like Safelite. This session will share how moving from a traditional approach to one that’s more agile drove superior customer engagement, satisfaction, and memorable service. Key takeaways include how to avoid the fear of moving away from traditional organization charts, tips on how to be innovative in meeting customer needs, insight on the best ways to listen and involve your customers.


Christina Pletnewski | VP of Customer Experience | Safelite Group

Christina Pletnewski is a powerhouse marketer, leading new and innovative solutions around the end-to-end customer experience at Safelite. Christina is currently serving as Vice President, Customer Experience at Safelite to build and lead a team to create meaningful experiences for customers, associates and clients that drive business value. Christina joined Safelite Group in January of 2016 as the Vice President of Marketing leading TV creative and media, market research, B2B marketing, corporate communications, internal creative and ancillary products and services. As a career marketer and customer advocate, Christina has worked for leading companies including Abbott, Nestle and SC Johnson.


Ken Hosac | VP, Business Development | Cradlepoint

Ken has 25 years of experience in marketing, sales, R&D and manufacturing. At Cradlepoint, Ken is responsible for driving strategic industry partnerships to accelerate the company’s market growth and leadership. As part of the leadership team since 2009, Ken has helped drive Cradlepoint’s growth and development through roles in strategic planning, product management, solution strategy and thought leadership. Ken frequently represents the company at industry conferences and events, and served on the original Advisory Board for the IoT/M2M Evolution Magazine. Ken holds a B.S. degree in Electrical Engineering and an M.S. degree in Manufacturing Engineering, both from Stanford University.

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