TUESDAY / JUNE 4, 2019 / 1:30 – 4:00 PM

ICX Tours

The DFW area is home to many exciting venues with engaging interactive technology. The ICX Tours are a great way to see this technology in action and to get to know many of your fellow attendees.

Tours are open to all attendees, but space may be limited. Sign up early to ensure your participation.

Attendees will be able to choose one of the following venues:


Legacy WestNeighborhood Goods & Spence Diamonds

Legacy West is a $2 billion business and cultural district on 250 acres in nearby Plano. Here we will stop at Neighborhood Goods, referred to as “the department store of the future,” and Spence Diamonds, which is aiming to revolutionize the retail diamond industry by providing a transparent shopping experience. As we stroll between the two stores, you’ll get a chance to check out other stores and restaurants on your own.

National Videogame Museum & Medical City Frisco

This is the country’s first dedicated videogame museum, established to document, preserve and exhibit the video game industry’s rich history. The museum features more than 100,000 videogame consoles, games and artifacts from the past and present and brings to life science, technology, engineering and math (STEM) values by tapping into America’s enthusiasm for playing and creating videogames through interactive exhibits.

Reflect Digital Innovation Lab

Reflect’s office was built for success with advanced digital signage labs, extensive collaboration spaces, and interactive demo rooms. On this tour, you’ll get a behind-the-scenes peek at what it takes to create a successful, interactive digital experience. The Reflect team will showcase interactive and passive displays, architectural LED and projection, wayfinding applications, social feeds, mobile-to-screen interaction, virtual reality, and more. You’ll see firsthand how the world’s most recognizable brands are using technology to improve the customer experience.

The Star – Dallas Cowboys World Headquarters

The Star boasts a state-of-the-art indoor football stadium, an entertainment district with restaurants and shops and more. Attendees will get a look inside the operation of the Dallas Cowboys with a tour that includes the Ford Center, War Room, Nike Star Walk, the Super Bowl Memorabilia Station and the Grand Atrium. Even those who are not interested in football will be blown away by this impressive facility.

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