The Latest in Social and Influencer Marketing

In an era of constant change and evolution, adapting and trying new things is important to stay relevant, present, and keep your team on its toes with “what’s next?”

Discover the latest in social marketing and what the future has in store. Topics include paid social, social community management, and using influencers to actually influence. In the end, you’ll have a better idea where you should be spending your time and money.


Jordan Campbell | VP of Marketing | Mooala Brands

Jordan Campbell is the VP of Marketing for Mooala, a rapidly-growing organic, dairy alternative brand. Mooala’s famous Bananamilks, Almondmilks, Oatmilk and Creamers are available nationwide in retailers like Whole Foods, Albertsons-Safeway, Costco and more. Jordan oversees Mooala’s marketing functions, from research and development, to advertising and product launches, to customer listening and retention. Prior to joining Mooala, Jordan led Digital Marketing at la Madeleine, where she specialized in building strategies to strengthen app engagement and adoption, delivering relevant and meaningful rewards, and generating incremental traffic-driving initiatives. Jordan has over 10 years’ experience marketing some of the nation’s most notable brands, including Jack Daniel’s, Pizza Hut and Borden Dairy.

Krista McLay | Senior Marketing Manager | Nando’s Canada

Krista Mclay is the Senior Marketing Manager at Nando’s which is known for their flame-grilled PERi-PERi chicken in over 24 countries around the world. During her 10-year Marketing career she has worked on innovative brands in varying stages of development and evolution. Her experience ranges from working with global brands, building insight driven communication strategies, generating traffic building initiatives, rebranding, project management from ideation to execution. Krista has received the Top 30 under 30 award for the OHI.

Tom Meiron | CEO | BurgerIM

With over 30 years of executive leadership experience in the fast casual and QSR segments, Tom brings vast knowledge and experience to BurgerIM. Stops in his career have included: Holiday Inn, Marriott Hotels, Pizza Hut, Big Boy Family Restaurants, and Papa John’s Pizza. His unique leadership qualities stem from executive positions held at large iconic brands, and as a large franchisee with Papa John’s Pizza (60 stores) and Holiday Inn Hotels. Educated in accounting and finance, including Cornell University, Tom provides forward thinking leadership, and continuous improvement for BurgerIM and it’s franchisees.

Mark Palfreeman | CEO | Nixplay

Mark Palfreeman is the Founder and CEO of Nixplay Signage and Nixplay. Nixplay Signage is the easiest to buy, easiest to operate end-to-end software/hardware/cloud signage solution used by Fortune 500 companies as well as being used on hundreds of military bases globally. Nixplay is the number one selling consumer IoT Smart Photo Frame display and platform with over 1.5 million units sold globally to date. Nixplay is focused on a Private Family Photo experience with touch points being the Smart Photo Frame, Mobile App, and Photo Services. Nixplay primarily retails via e-commerce in North America and EU with operations in the US, UK, Hong Kong, China, and the Philippines.


Christopher Hall | Managing Director | ICX Association

Christopher Hall is Managing Director of ICX Association. Prior to this position he was managing editor of content for B2B publisher Networld Media Group, and the editor of, the leading news portal for the digital signage industry, covering digital out of-home advertising, digital billboards, experiential digital branding and digital signage hardware, software and displays. An award-winning former newspaper reporter and magazine writer, Christopher is a five-year veteran of the digital signage and kiosk industries who has consulted for and spoken on the digital signage industry sector-wide.

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