Making Reviews Work for You Rather Than Against You

Consumers are looking to reviews before they make a decision on what to buy, where to eat and where to stay. Nearly 95% of shoppers read online reviews before making a purchase (Spiegel Research Center, 2017) and 93% of local consumers use reviews to determine if a local business is good or bad (BrightLocal, 2017).

Rather than lamenting reviews as a losing battle, we’ll show you how you can manage your reputation proactively and use reviews to capture sales.


Samantha Henderson | Marketing Manager | Caliber Collision Centers

Samantha Henderson is Marketing Manager for Caliber Collision Centers, the largest collision repair company in the world operating more than 1,000+ locations across 37 states. Samantha joined Caliber Collision in 2014 after graduating with a Bachelor of Science degree in Business Administration and Marketing from the University of Texas at Dallas. Samantha’s current responsibilities encompass every element of Caliber’s online reputation, including the management and analysis of reviews, ratings, and responses across all relevant review channels, and Caliber’s online presence, including social media and search engine optimization. Since joining Caliber in 2014, Samantha has experienced roles and responsibilities across all aspects of marketing, including branding, events, communications, and community involvement.

Natalie Ikemeier | Director, Digital & Social Media Marketing | Corner Bakery Cafe

Natalie Ikemeier spent the majority of her 16-year marketing career serving national chain clients at restaurant marketing agencies. Natalie served the Corner Bakery Cafe for several years while on the agency side and was thrilled to join the fast-casual brand based in Dallas in 2017 bringing her years of experience and best practices. She leads all digital and social media marketing initiatives leveraging real-time actionable insights to drive sales through integrated marketing plans for mobile, loyalty, apps, email, and web.

Desereé Lopez | Sr. Digital Marketing Manager | la Madeleine

Desereé Lopez spent the majority of her 13 year Digital career in Advertising agencies, yet food was never far from her mind. Desereé brought her loyalty and Digital ecosystem to Main Event Entertainment, a rapidly growing Foodertainment concept based in Dallas. Leading the Digital Marketing charge there, she worked to build a multi-currency reward program and pioneered online ordering and reservations for the brand. Currently at la Madeleine, she is a part of a results-oriented team working towards revamping the Digital Tech stack for la Madeleine and it’s sister brands. She also leads the Digital efforts through all touch points and their loyalty App.

C.J. Ramirez | Marketing Director | Dog Haus

As Marketing Director at Dog Haus, C.J. Ramirez plays a vital role in driving brand innovation and marketing strategy. Since joining the team in 2013, he implemented marketing and branding campaigns that have directly impacted Dog Haus becoming one of the hottest emerging brands in the restaurant industry. As an industry veteran, C.J. brings extensive experience in creating branding strategies that build strong corporate identities that resonate with customers. Before joining the Dog Haus family, he led teams for prominent brands such as The Kennedy/Marshall Company, Sun Microsystems, Oracle, The Walt Disney Company, Eastman Kodak, Johnson & Johnson and Mattel. He is a graduate of the Art Center College of Design.


Lee Auerbach | SVP of Sales | Chatmeter

Lee Auerbach is the Senior Vice President of Sales at Chatmeter, the leader in local search marketing and review management. He has over 15 years’ experience in helping digital and MarTech companies grow including Groupon, Motivequest, Economist, Mediaplanet, and C.I.M. He specializes in scaling new technology companies and/or technology divisions in the marketplace. He now focuses on helping brands identify and integrate the right marketing technology to improve their online visibility and reputation. Lee is also an avid back-country outdoorsman and a 25-year veteran photographer.

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