How to Succeed with Mobile Ordering

The use of mobile order-and-pay is increasing and the best mobile ordering apps balance simplicity with the ability to customize, all the while making payment quick and painless.

To encourage its use, some brands offer incentives and rewards. Done right, mobile ordering not only results in increased sales but creates an opportunity to get to know your customers and personalize their experience.


Brian Anderson | Director of Technology | Modern Restaurant Concepts

Brian Anderson took on the role of Director of Technology at Modern Restaurant Concepts after the merger of Modern Market Eatery and Lemonade was completed this year. Brian is responsible for the entire technology stack for both brands. Prior to the inception of Modern Restaurant Concepts Brian was the Dir. of Technology for Modern Market Eateries. In the last two years he has rolled out several new systems to improve operations and business continuity. Brian is a third-generation restaurateur, with his roots in operations. He has worked every role in the FOH and BOH over his career before his passion for technology took over.

Christina Coy | VP of Marketing | Pie Five Pizza

Christina Coy, Vice President of Marketing for Pie Five Pizza Co., has been in the food business for over a decade. She leads brand marketing for the fast casual pizza concept and has been instrumental in creating digital and in store marketing campaigns, menu development, and guest engagement platforms including the infamous Circle of Crust. She joined RAVE Restaurant Group in 2009 and was part of the original team that created Pie Five in 2011. Prior to becoming a pizza aficionado, she spent five years at ad agencies working on QSR brands such as Domino’s and Popeye’s Chicken.

Kevin Fish | SVP, Digital Technology | Wingstop

Kevin Fish, Senior Vice President of Digital for Wingstop Restaurants, is responsible for the strategy, development and operation of guest-facing digital and ecommerce solutions including, iOS and Android mobile apps. Kevin joined Wingstop in February 2014 and has also served as Senior Director of Restaurant Technology and Vice President of Digital Technology, overseeing Wingstop’s digital business as well as restaurant point of sale systems, back office systems and restaurant network infrastructure. Prior to Wingstop, he served as Sr. Manager of Ecommerce for Pizza Hut from 2009-2014. Kevin has also held various technical and management positions at FedEx Office, Ernst & Young and Cap Gemini.


Judy Mottl | Editor | Retail Customer Experience

Retail Customer Experience Editor Judy Mottl is an award-winning experienced senior editor, reporter, writer, and blogger who has worked for top media outlets, technology companies and publications including AOL, InformationWeek, CNET, Information Security Magazine, Investor’s Business Daily, InternetNews and Tech Times as corporate marketing divisions within IBM and HP. She’s written everything from breaking news on business and technology to in-depth articles on tech trends to profiles on top business leaders.

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