Creating Synergy Between the Online and Offline World

For all the talk of omnichannel — with some people despising the word — we still have a long way to go. What customers do online (whether desktop or mobile) doesn’t always translate to the offline (in-store) world.

“Seamless” is the magic word to describe an experience where a customer can interact with a brand whenever, and wherever, they want and the brand can easily interact with the customer on its journey. What’s needed to create this synergy?


Shannan Coghill | Global Experience Director | Michael Kors

Shannan Coghill is a creative director with a longstanding background in advertising and UI design with product and environmental integration. A techy at heart and designer by trade, she is a firm believer that interactive should be an emotional experience that translates into a 360-degree story. Shannan has created and lead campaigns, product design and interactive experiences for some of the world’s most recognizable brands including; REI, SC Johnson, WebMD, Nike, Johnson and Johnson, Verizon, and Macy’s. These experiences included mobile, tablet, websites, interactive environmental experiences, product interfaces and product design.

Ignaz Gorischek | VP of Architecture | CallisonRTKL

Ignaz Gorischek is an award-winning designer who brings a unique blend of retail experience to CallisonRTKL’s Dallas team. His background in striking visual merchandising, store planning and design, graphics, art curation and collection, as well as an innovative application of technologies, has made him one of the industry’s most recognized figures.

Jennifer Moretti | Senior Manager, Marketing Research | Rent-A-Center

Heading up the Customer Insights team at Rent-A-Center, Jennifer has almost 15 years of agency, client, and vendor-side experience across a broad range of industries including construction, home entertainment, publishing, and now rent-to-own. With a strong background in quantitative and complementary experience in qualitative, her areas of focus include customer satisfaction, brand awareness and positioning, ad testing, blazing a trail for customer insights and bridging the gap between insights and customer experience.


Jonathan Rosen | SVP, Content, Strategy & Creative Services | PRN, a STRATACACHE company

onathan Rosen leads the brand integration, content strategy, and creative teams at PRN. His focus is consumer activation and conversion at retail. Prior to joining PRN, Jonathan was Co-Founder at Spine Films, where he created original programming for Discovery Networks and National Geographic. Jonathan holds a B.A. in Philosophy from Columbia University, and was a Directing Fellow at the American Film Institute.

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