People once gathered around the fire; now they gather around the bright lights of display screens. Not everyone who walks into an Apple store buys something, but the foot traffic the store creates is enviable and ultimately leads to sales. Is your venue a destination? If not, we’ll examine what companies like Apple and Whole Foods can teach us about connecting with the community and drawing people in.
Morten Gotterup is SVP of Westfield Global Brand Ventures Group. Utilizing media assets, sponsorships and activations, Westfield Brand Ventures connects brands and millions of Westfield shoppers with highly effective, relevant and interactive experiences. Morten helped launched Fulton Center (NYC) in 2014 and World Trade Center in 2016. Both of these ground-breaking developments have forever changed the media and sponsorship landscape. Prior to Westfield, Morten worked for or ran several companies in the out-of-home advertising space including Kinetic, LiteLogic and Titan.
Andrew Winninger is a Business Development Manager supporting the Capital One Cafes and their community engagement efforts in South Florida, Richmond and Philadelphia. Prior to this role he led the marketing team at the largest Whole Foods in Florida, directed a global street team and non-profit at an independent record label and developed an intergenerational community program for the United Way. He studied marketing at the University of Central Florida and returned to Ft. Lauderdale after graduating, where he currently resides. Avid golfer, certified SCUBA diver, published author and resident DJ at the monthly art walk.
bio to come