Content can be pushed to almost any surface to surprise and delight customers – whether it’s using projection mapping, transparent screens or new OLED tech. We’ve seen how projection mapping can draw a crowd, and how using transparent screens or mirrors that double as displays can enhance the in-store experience. In this session we’ll look at both the whimsical and the functional ways new technologies are changing the very definition of a screen.
Sanju has directed IHS’ worldwide research into the technologies and markets for digital signage and professional displays since 2001, becoming one of the industry’s leading authorities in the field of digital signage. Sanju leads a team providing international support of a client base across multiple syndicated products and services, and for ongoing strategic consultancy projects across the entire digital signage landscape. Sanju’s work is concentrated in the areas of technology assessment, strategic analysis, competitive analysis and demand forecasting in the digital signage market. Prior to joining IHS, Sanju served as senior sales analyst for Sega of America, where she developed sales forecasts and conducted analyses of pricing, inventory, and market share for the company’s hardware and software gaming product lines.