BREAKOUT SESSION / WEDNESDAY / JUNE 7, 2017 / 8:00 AM

Virtual and Augmented Reality – Even Better Than the Real Thing?

Virtual reality devices such as Oculus Rift have the potential to take immersive experiences to an all-new level, while augmented reality is perhaps VR’s more practical cousin. In this session, we’ll look at examples of retailers who are using these technologies to create engagement and drive sales.

PANELISTS

Steve Chen | Managing Director | Float Hybrid Entertainment

Steve Chen is Managing Director of Float Hybrid Entertainment, a unique interactive experience agency in San Francisco. Steve has been at the forefront of technology and design for the last 25 years. He is driven by the desire to create engaging and immersive experiences for high profile brands. With Float, Steve has had the privilege of working with Microsoft, Whirlpool, Pepsi, General Electric, McDonald’s and Unilever. A hands-on creative director, builder and coder, with a background in architecture and game development – Steve believes the only way to see the future is to make it with your own hands.

Alan Hughes | Founder / Chief Creative Officer | NEXT/NOW

bio to come

session sponsor

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