TUESDAY / JUNE 12, 2018 / 2:00 – 4:30 PM

ICX Tours

The DFW area is home to many exciting venues with engaging interactive technology. The ICX Tours are a great way to see this technology in action and to get to know many of your fellow attendees.

Attendees will be able to choose one of the following venues:


Reflect Digital Innovation Lab

Reflect’s office was built for success with advanced digital signage labs, extensive collaboration spaces, and interactive demo rooms. On this tour, you’ll get a behind-the-scenes peek at what it takes to create a successful, interactive digital experience. The Reflect team will showcase interactive and passive displays, architectural LED and projection, wayfinding applications, social feeds, mobile-to-screen interaction, virtual reality, and more. You’ll see firsthand how the world’s most recognizable brands are using technology to improve the customer experience.

The Star – Dallas Cowboys World Headquarters

The Star boasts a state-of-the-art indoor football stadium, an entertainment district with restaurants and shops and more. Attendees will get a look inside the operation of the Dallas Cowboys with a tour that includes the Ford Center, War Room, Nike Star Walk, the Super Bowl Memorabilia Station and the Grand Atrium. Even those who are not interested in football will be blown away by this impressive facility.

Six Flags Over Texas

This 212-acre theme park is located in Arlington. On this tour, you will get a chance to check out Six Flags TV, an LED jumbotron, digital menu boards and a 3D ride, Justice League: Battle for Metropolis! Even though the park is large, most of the tour will be concentrated to one area.

Texas Motor Speedway

Located in Fort Worth, this is the premier motorsports facility in Texas hosting IndyCar, NASCAR Cup, Xfinity and Truck series races. A majority of the tour will focus on Big Hoss TV, the world’s largest HD screen as certified by Guinness Book of World Records. Then participants will tour a private luxury suite overlooking the entire speedway to get a bird’s eye view of the facility elements that incorporate the speedway’s 1,500 acres. To cap it off, we will stop by Buc-ee’s, a Texas-sized convenience store with over 60,000 square feet of snacks & drinks, plus eclectic, Texas-themed T-shirts & knickknacks.

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