BREAKOUT SESSION / WEDNESDAY / JUNE 13, 2018 / 2:30 PM

Top 10 Tips for Successful Pilot Projects

Before rolling out any large enterprise digital signage or kiosk deployment, it is vitally important to conduct a pilot test. We’ll address how to properly prepare and execute a pilot so that it produces measurable results with which you can make an educated decision whether to move forward with a full rollout.

PANELISTS

Jordan Fraser | Account Executive, Publisher Solutions | Vistar Media

Jordan Fraser is on the Publisher Solutions Team at Vistar Media, an advertising technology firm that enables brands to reach consumers based on their behavior in the physical world. In his current position on the Publisher Solutions Team, Jordan specializes in providing solutions to digital out-of-home media owners that enable them to effectively manage their inventory and monetize it via digital advertising budgets. Prior to joining GameStop, Jordan held advertising and marketing roles at Clear Channel, Kinetic, Outfront Media, and GameStop.

Charles Ogilvie | Head of Innovation | J. Walter Thompson

As Head of Innovation at JWT Atlanta, Charles Ogilvie brings more than 20 years of global experience in innovation, marketing, and strategy spanning from retail and hospitality technology, mobile, satellite and terrestrial communications, aviation, transportation, FinTech and interactive platform architecture, content & analytics to traditional entertainment. In addition to client-side agency management, Charles has also developed, negotiated and executed interactive content deals with brands such as Google, Land Rover, Virgin Atlantic and others. Previously, he has served as a catalyst and designer in multi-million dollar startup and corporate efforts, including leading the design and execution of the award winning guest-engagement system, Red, at Virgin America.

MODERATOR

Jeff Martin | President & CEO | Right Media Solutions

Jeff is an experienced Chief Executive Officer with a demonstrated history of success innovating retail audience solutions in the information technology and services industry. Prior to founding Right Media Solutions, Jeff held senior management positions at CBS Corporation and with CBS Outdoor managing GameStop TV and other digital networks. Jeff currently sits on the ICX Advisory Board and has recently been appointed to the Digital Signage Federation Global Digital Out-of-Home (DOOH) Council Leadership Team.

session sponsor

Right Media Solutions