Retail digital signage campaigns 101
One ultimate approach to digital signage will not provide the results you’re hoping for. There is no magic pill, but even though the alternative way is a bit harder, it’s also more fun and exciting.
Planning different marketing campaigns and experimenting may sound a bit scary, but after all, it’s the best way to find a personal approach to your clients.
Whenever you find a new way to reach out to your clients through digital signage content, you’ve got to stay patient and analyze the delivered results. Try out a few ways of dynamic interactions with your clients, having a chance to run different digital content on displays allows you to experiment as much as you want.
However, all of this is pretty pointless without a proper in-depth research. Your retail business is probably targeting certain groups of clients. Knowing their desires and their needs helps you target them more precisely.
With that being said, we encourage you to know your clients better… test, test, test!
Proper digital signage placement matters
We won’t give you lame tips on how you should hang your digital signage in a retail store properly. Since we’re talking about the dynamic content network, it’s a more flexible system than any signage systems. But what do we mean by proper placement then?
In case you have more than one retail store or even a whole huge franchise, you may consider segmentation techniques.
Even though you work on attracting clients with particular interests, they’re still divided into groups with different wealth, discount expectations and own geo/cultural preferences. Also, don’t forget to count it the different passability (or let’s call it client traffic) in different store locations.
You should try to use the digital signage network solutions and apply separate approaches to product marketing in different stores of yours.
Interactivity makes it memorable
When we talk about personalized approach, we’ve got to implement more interactivity into our interactions with customers. While some of you just imagined how they would install a large touchscreen with the online stock database, we want you to try something new.
Don’t get us wrong, it’s a great idea to bring some of the ‘online experience’ to your offline retail store, but you can do more. It’s not necessarily about touchscreens. Dynamic digital signage content allows you to involve your customer in your marketing campaigns. Give them a chance to influence some particular aspect of your brand or engage in entertaining activities.
Advertise hot deals
Just do it. Digital signage player software allows you to change how the traditional ‘exclusive deals’ advertising works. Rethink, don’t just throw away old-fashioned tools and tricks.
Customer retention is a huge deal for organically growing business. First of all, you’ve got to do groundwork and prepare detailed research of the audience you work with. After that, you’ll be able to target the minds and hearts of your clients through dynamic content.
The digital signage in retail changes the game drastically and makes a huge difference when it comes to engaging your existing clients. Make sure you take the most out of it by using the right software and running well-thought-out campaigns.
Republished with permission from Digital Signage Today.