FRIDAY / JUNE 3, 2016 / 8:00 AM
Phygital: Blending Physical with Digital
Physical stores have the advantage of touch, taste and smell, when compared to online experiences. Combining digital and physical products gives you the best of both worlds. In this session, you’ll hear examples from companies successfully integrating the two.
Steve Chen | Managing Director | Float Hybrid Entertainment
Steve Chen is Managing Director of Float Hybrid Entertainment, a unique interactive experience agency in San Francisco. Steve has been at the forefront of technology and design for the last twenty five years. Steve is driven by the desire to create engaging and immersive experiences for high profile brands. With Float, Steve has had the privilege of working with Microsoft, Whirlpool, Pepsi, General Electric, McDonald’s and Unilever. A hands-on creative director, builder and coder, with a background in architecture and game development – Steve believes the only way to see the future is to make it with your own hands.
Jean-Pierre Lacroix | President | Shikatani Lacroix
Jean-Pierre Lacroix is President of multidisciplinary branding and design firm Shikatani Lacroix. A visionary design thinker, author and speaker, JP maintains an unwavering focus on the latest and emerging trends. Driven to produce measurable results through strategic insights, he is committed to helping brands own the consumers’ “at-purchase moment.” He is an expert at providing clients with results-driven solutions for their product and service needs, as demonstrated in his work for companies such as Cineplex Entertainment, TD Bank Group, PepsiCo Canada, Regions Bank, Cable & Wireless Communications, Toronto Blue Jays and ConAgra Foods.
Chris Devlin | Director of Sales | Omnivex Corporation
Chris Devlin is Director of Sales at Omnivex Corporation. He is focused on delivering value to organizations through the use of technology, specifically software. Chris joined Omnivex in 2013 to help customers unlock the power of data and present it across their organizations in ways that will enhance their business and drive key corporate objectives in dynamic and impactful ways. Chris brings over 25 years of industry experience working at every level of the marketplace. He began his career at Compuserve and has held numerous Country Management positions at Egghead, Cheyenne Software, Falconstor Software and Computer Associates (CA).