THURSDAY / JUNE 2, 2016 / 1:00 PM
Loyalty 3.0: More than a discount card
To achieve meaningful customer loyalty, brands need to think beyond discounts in terms of short-term gain, and re-imagine customer relationships with the goal of long-term engagement that drives profitable interactions. While rewarding loyal customers with discounts has its place, how can you leverage customer data, add in personalization, participation and gamification to create valuable experiences at each customer moment of truth? In this session we will hear from author and analyst Denis Pombriant as he shares his research and interviews with leading brands such as Hilton Worldwide, Southwest Airlines and SOL REPUBLIC on what it takes to earn customer loyalty TODAY.
Denis Pombriant | Author, Founder & Managing Principal | Beagle Research
Denis Pombriant, Founder and Managing principal of Beagle Research Group is a well-known front office analyst and thought leader. His work appears in most major CRM publications both in print and online, in both North America and Europe. Denis’ new book, “You Can’t Buy Customer Loyalty, But You Can Earn It,” examines the role of rewards in modern loyalty programs.
Narina Sippy | CMO | Stellar Loyalty
As the Chief Marketing Officer at Stellar Loyalty, Narina Sippy is responsible for marketing and alliances. She works with Stellar Loyalty clients and partners on strategy and program design. Narina has 20+ years of experience in enterprise software CRM, ERP, GRC and analytics, specializing in go-to-market strategy and programs designed to help companies capitalize on fast growth and new market opportunities. She has served as CMO, SVP and GM at both global and start-up software companies including SAP, Siebel Systems, Causata and Trufa. Narina’s proven track record includes leading SAP America’s launch in North America.