WEDNESDAY / JUNE 1, 2016

1:00 pm | Registration opens

2:00 – 4:30 pm | Tours

ICX Tours

The DFW area is home to many exciting venues with engaging interactive technology. Several have agreed to open their doors to ICX Summit attendees for in-depth tours. Attendees will be able to choose one of the following venues:

5:00 – 7:00 pm | Welcome Reception
Join us on opening night for cocktails and hors d’oeuvres. This is a great opportunity to meet some of our speakers, sponsors and your fellow attendees.

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THURSDAY / JUNE 2, 2016

7:00 am | Registration & Breakfast

8:00 am | Opening Remarks

8:15 am | Opening Keynote

The future of consumerism

In this fascinating talk, Doug Stephens will tackle the future of consumerism. He’ll shed light on the key shifts in economics, demographics, technology, and media that are completely transforming the consumer landscape, and the very essence of how we buy. Who the consumer is, in addition to how, where, and even why they shop, is changing rapidly and forever. The way our stores look—and how we interact with them—are constantly in flux. Mobile technology, social commerce, location-based services, machine to machine connection, big data, and a deluge of developing technologies are all conspiring to forever change how we buy. How do we cope with all these transformations? Doug will share what smart brands are doing to re-imagine their businesses and capitalize on these historic changes.

KEYNOTE SPEAKER

Doug Stephens
Retail Prophet
view bio

9:00 am | Refreshment Break

9:30 am | Breakout Session

What’s happening in ordering and payments?

If your customers get turned off ordering from you and paying you, guess what they’ll do? Go somewhere else. In the quest to provide customers with options on how to order and pay — and to improve the efficiency, speed and user experience — a wide variety of options has emerged: mobile, interactive kiosks, order online/pickup in-store and more. We’ll look at these ordering methods as well as the emerging mobile payment options from Apple, Android and Samsung.

Panelists:
• Michelle Evans | Digital Consumer Manager | Euromonitor International
• Siobhan Wright | Corporate Director of Culinary Operations | Seaworld Parks & Entertainment

Moderator:
• 
Kent Savage | Founder & CEO | Apex Supply Chain Technologies

  • Sponsored by Apex

9:30 am | Breakout Session

How you can learn to inspire innovation

Inspiration for new ideas can come from many sources — in trying to solve a problem, from other industries, from frustrating situations and from other people, whether they be customers or staff. Many organizations get ideas from startup companies pitching their solution. In this session, you’ll hear out-of-the-box thinking that led to new ideas for new technology experiences.

Panelists:
• Frank Jewett | VP of Hospitality | UIEvolution
• Brandon Elliott | Digital Strategy & Technology Advisor | Infusion
• Sarah Furnari | VP, Retail Experience | BEHR

Moderator:
• 
Christopher Hall | Managing Director | ICX Association

  • Sponsored by UIEvolution

10:30am | Refreshment Break

11:00 am | Breakout Session

Give them a reason to come: Immersive and multi-sensory experiences

What makes for a great in-store experience is being redefined. The experience of the now involves immersing the customer directly into the store and products. The new immersive store experience has dressing rooms that are being reinvented, mobile becoming integrated and digital signage going interactive. Consumers who were once just greeted and helped are now fully immersed and entertained.

Panelists:
• Irv Cassio | Senior Systems Architect | Luxottica Retail
• Christiana DiMattesa | Senior Retail Marketing Manager | Under Armour

Moderator:
• 
Jaime Bettencourt | Senior VP, Premier Sales & Account Mgmt. | Mood Media

  • Sponsored by Mood Media

11:00 am | Breakout Session

Beyond the buzzword: Creating a real Big Data strategy

Big data has been the big buzzword for the past few years. But moving past the catchy phrase, how can you use technology to better capture and analyze customer data and turn it into actionable info?

Panelists:
• Michael Jones | IT Consultant, Retail
• Pat Patterson | CTO | VOTUM Technology Group
• Paula Suarez | Head of IT & Development | Dickey’s Barbecue Pit

Moderator:
• 
Michael Wior | CEO | Omnivore Technologies

  • Sponsored by Omnivore

12:00 pm | Lunch

1:00 pm | Breakout Session

Harnessing the power of IoT

Everyone is talking about the Internet of Things (IoT), a world where devices and objects can be connected for the purposes of collecting and exchanging data as well as remote monitoring and management. But how can IoT be harnessed for the benefit of the consumer and marketer alike?

Panelists:
• 
Amber Gadsby | Director, Digital Retail Experience | Domino’s Pizza
• Alex Glaser | Director of Development | Harbor Research
• Max Oglesbee | Head of Client Strategy, Design and Technology | Intersection

Moderator:
• 
Jimmie Hutchison | Field Sales Director – TOLA Region | Cradlepoint

  • Sponsored by Cradlepoint

1:00 pm | Breakout Session

Loyalty 3.0: More than a discount card

To achieve meaningful customer loyalty, brands need to think beyond discounts in terms of short-term gain, and re-imagine customer relationships with the goal of long-term engagement that drives profitable interactions. While rewarding loyal customers with discounts has its place, how can you leverage customer data, add in personalization, participation and gamification to create valuable experiences at each customer moment of truth? In this session we will hear from author and analyst Denis Pombriant as he shares his research and interviews with leading brands such as Hilton Worldwide, Southwest Airlines and SOL REPUBLIC on what it takes to earn customer loyalty TODAY.

Panelists:
• 
Denis Pombriant | Author, Founder & Managing Principal | Beagle Research

Moderator:
• 
Narina Sippy | CMO | Stellar Loyalty

      • Sponsored by Stellar Loyalty

2:00 pm | Refreshment Break

2:30 pm | Breakout Session

The state of mobile: The world’s most popular screen

A discussion of interactive customer experience would be incomplete without taking into account the interactive device in your customers’ pockets and purses. We’ll discuss the current state of mobile and where it is going. Topics include mobile marketing, beacons, messaging, wallets and more.

Panelists:
• 
Tod Caflisch | Director of IT | Detroit Red Wings
• Scott Parker | AVP, Retail Operations | Ochsner Health System
• Tom Wolf | VP Business Development | BT Global Services

Moderator:
• 
Raj Maini | Worldwide Director of Marketing, Visual Retail | Intel Corporation

      • Sponsored by Intel

2:30 pm | Breakout Session

From point of sale (POS) to point of experience (POX)

This session will feature case studies from innovative multi-national companies based in Europe. BMW is reimagining its retail stores to put the customer first with non-commissioned product geniuses. Eren Group, with almost 300 stores representing brands such as Lacoste, Burberry, Nautica and Converse, is rolling out innovative camera technology to measure team members welcoming customers. You’ll learn how both are using experience to drive results.

Panelists:
• 
Ejder Altiparmak | Vice President & Board Member | Eren Retail
• Michele Fuhs | Head of Premium Retail Experience | BMW Group

Moderator:
• 
Jeff Pinc | Director, Food Service Solutions | Panasonic

      • Sponsored by Panasonic

3:30 pm | Refreshment Break

4:00 pm | Breakout Session

Pioneering a new mobile marketing platform for brick & mortar merchants

Mary Barra, General Motors CEO, told Fortune Magazine that the auto industry will change more in the next five to ten years than it did in the last 50. Technology is at the center of this shift – from new vehicles with built in Wi-Fi, to ride sharing, to urban car sharing. The common thread is drivers going to merchant destinations. As a marketing opportunity, the connected car can deliver contextual, data driven, location based messaging, to any brick & mortar merchant. Explore how first movers are connecting with drivers at the height of their need, when they are pre-disposed to engage.

Panelists:
• Evan Berg | VP, Corporate Development and Strategy | Telenav
• Meysam Moradpour | Director, Digital Ventures | Pizza Hut
• Brad Van Otterloo | Chief Revenue Officer | Koupon Media

Moderator:
• 
Steve London | Senior Manager of Business Development | General Motors

      • Sponsored by OnStar

4:00 pm | Breakout Session

Evoking emotions in creating immersive experiences

Standing out in-store or creating retail places where shoppers want to go requires a deep understanding of them. The intersection of psychology, behavioral economics, and neuroscience allows us to strengthen this understanding. The application of neuromarketing is becoming more common, and spreading to new industries. Emotional engagement is the standard today. Hear from industry leaders who understand and apply this understanding to their brands and retail spaces. Learn from their experience of what works and doesn’t work, in getting adoption through their organizations and clients. An insight is just an insight, until someone does something with it.

Panelists:
• Michelle Adams, Ph.D. | Founder | Marketing Brainology
• Tara Banks | Sr. Dir. Digital Design & Experience | Hilton Grand Vacations
• Dorothy Jones | CMO | Interstate Batteries

Moderator:
• Roberta Perry | VP, Business Development | Fresh Juice Global

6:30 – 9:30 pm | Awards Dinner Party

Circle R Ranch

After a full day of informative and inspiring sessions, get comfortable as we treat you to a true taste of Texas at Circle R Ranch! We’ll start with drinks and appetizers and then the ICX Association will present its Elevate Awards. A barbecue dinner will follow the brief awards presentation. We’ll cap the evening off under the covered patio to enjoy the wide open space and have a laugh while attendees attempt the mechanical bull. Buses will depart the Four Seasons Hotel at 6:00 pm.

      • Sponsored by Cineplex Digital Media

FRIDAY / JUNE 3, 2016

7:00 am | Breakfast

8:00 am | Breakout Session

Phygital: Blending physical with digital

Physical stores have the advantage of touch, taste and smell, when compared to online experiences. Combining digital and physical products gives you the best of both worlds. In this session, you’ll hear examples from companies successfully integrating the two.

Panelists:
• 
Steve Chen | Creative Director | Float Hybrid Entertainment
• Jean-Pierre Lacroix | President | Shikatani Lacroix

Moderator:
• 
Chris Devlin | Director of Sales | Omnivex Corporation

      • Sponsored by Omnivex

8:00 am | Breakout Session

It’s not about you; it’s USER-centered design

The objective for most in-venue interactive is either: attract, engage or transact – or some combination thereof. While striving to connect with the customer, it’s important that the experience doesn’t result in a frustrating one, therefore the user and the user experience (UX) must be at the center of all design. This session will discuss natural user interface (UI) as well as the tenets of attraction and engagement. We’ll also look at the strategic thinking that goes into web and mobile applications, from testing to pushing it out to the consumer. After talking about tech available now, we’ll consider the UI of the future.

Panelists:
• 
Tim Huckaby | Executive Chairman | InterKnowlogy
• Mark Tan | Sr. Product Manager, User Experience | Amazon

Moderator:
• 
Christopher Hall | Managing Director | ICX Association

      • Sponsored by Cloud4Wi

9:00 am | Refreshment Break

9:30 am | Breakout Session

Integrating technology into store design

Great store design and great technology don’t have to be at odds with one another. How can retailers allow vendors to bring in digital experiences to their spaces while maintaining control of the design/brand standards of their store environment? See examples of forward-thinking design where the technology seamlessly fits into the environment and amplifies the brand. We’ll also discuss who truly owns the in-store digital experience.

Panelists:
• Scott Emmons | Head of Innovation Lab | Neiman Marcus Group
• Lee Summers | Manager, Marketing & Technology | Nebraska Furniture Mart and Grandscape
• Kiel Werking | VP Partner Development | Reflect Systems

Moderator:
• 
Luke Wilwerding | Director Elo Interactive Retail Solutions | Elo

      • Sponsored by Elo

9:30 am | Breakout Session

How to make experiences go viral and drive impact by 10x

“Going viral” is a lot easier said than done. How can you make it more likely your experience will pique the interest of “Generation Me”? In this session, we’ll look at some examples of experiences that proved too great not to share. When your message gets shared beyond its initial point of implementation, you multiply your impressions exponentially.

Panelists:
• 
Brooke Beason | Director of Digital Influence | Two West
• Daniel Odham | SVP of Production | Pearl Media

Moderator:
• 
Laura Davis-Taylor | EVP, Customer Experience | MaxMedia

10:30 am | Refreshment Break

11:00 am | Closing Keynote Session

Forget the bank. Welcome to the store.

Just as people no longer shop or dine out the way they used to, people are banking in whole new ways. Online and mobile avenues have had tremendous impact on the banking industry and consumers now expect 24/7 access to service and advice. The bank branch of the future must adjust to meet these new demands. RBC’s latest bank branches take their cues from retail stores with an open concept that incorporates digital experiences and moves the employees from behind the counter to the floor where they can interact and assist customers. More than an interior design project, RBC transformed the overall client and employee experience. Alan Depencier, VP of Marketing, will share RBC’s omni-channel journey to present the customer with a consistent experience that brings its “advice” brand value proposition to life.

Moderator:
• 
Nick Prigioniero | President | Cineplex Digital Media

      • Sponsored by Cineplex Digital Media

KEYNOTE SPEAKER

Alan Depencier
RBC (Royal Bank of Canada)
view bio

12:00 pm | Summit adjourns

Agenda and speakers are subject to change.

TAKE YOUR TEAM TO THE SUMMIT

Register two qualified attendees and get a third at no additional cost!

Tell Your Friends

Save 15% off attendee registration

Refer three friends or colleagues and you’ll all receive a discount code to save 15% off registration (qualified attendees only). Sign up early to save even more.

Hotel Reservations

Four Seasons Resort &
Club Dallas at Las Colinas
4150 N MacArthur Blvd, Irving, TX 75038
(972) 717-0700
Event Rate: $199/night + $20/night resort fee
Event rate expires May 15, 2017.

Sponsorship Opportunities

Sponsoring the Summit just might be the best marketing investment you’ll make all year. Sponsorship opportunities are available for almost any budget. Download the Sponsor Prospectus to learn more.

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