FRIDAY / JUNE 2, 2016 / 2:30 PM

From Point of Sale (POS) to Point of Experience (POX)

This session will feature case studies from innovative multi-national companies based in Europe. BMW is reimagining its retail stores to put the customer first with non-commissioned product geniuses. Eren Group, with almost 300 stores representing brands such as Lacoste, Burberry, Nautica and Converse, is rolling out innovative camera technology to measure team members welcoming customers. You’ll learn how both are using experience to drive results.


Ejder Altiparmak | Vice President & Board Member | Eren Retail

Ejder has been with Eren Retail since 1994. He is responsible for Lacoste Turkey, Russia, Ukraine, Eastern Europe and 20 countries, Gant Turkey, Nautica Turkey, SuperStep multibrand footwear stores Turkey, Russia and Ukraine, Superkids multibrand kids stores Turkey, Occasion Outlet Store Chain Turkey and Russia. He has spent 21 years working within the retail sector and because of his interest with technology and software programming, he incorporates his professional experience into technological projects.

Michele Fuhs | Head of Premium Retail Experience | BMW Group

Michele Fuhs, Head of Premium Retail Experience for BMW Group has a profound knowledge and experience in premium brand experience in retail and its definition, design and worldwide implementation. Prior to assuming his current role in 2012, he served as Head of MINI Italy for BMW Italia, Regional Area Manager China for BMW Group China and Sponsor & Relationship Manager for BMW Motorsport. Michele uses his deep knowledge of brand communication and management and his experience with international project management to implement highly complex projects such as the “Future Retail/Premium Retail Experience” and setting up national sales companies for BMW.


Jeff Pinc | Director, Food Service Solutions | Panasonic

Jeff Pinc is Director of Food Service for Panasonic System Communications Company, a division of Panasonic Corporation. PSCNA delivers content creation, collaboration, information-sharing and decision-support solutions for customers in food service, retail, government, healthcare and education. Jeff has over 15 years of experience in providing cutting edge food service technology solutions with a variety of technology companies. He joined Panasonic in 2014 after previously working for MICROS Systems Inc. As vice president of sales and strategies at MICROS Systems Inc., he led many major projects resulting in large scale technology deployments, helping many global restaurant brands achieve a high return on investment.

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