FRIDAY / JUNE 2, 2016 / 4:00 PM

Evoking emotions in creating immersive experiences

Standing out in-store or creating retail places where shoppers want to go requires a deep understanding of them. The intersection of psychology, behavioral economics, and neuroscience allows us to strengthen this understanding. The application of neuromarketing is becoming more common, and spreading to new industries. Emotional engagement is the standard today. Hear from industry leaders who understand and apply this understanding to their brands and retail spaces. Learn from their experience of what works and doesn’t work, in getting adoption through their organizations and clients. An insight is just an insight, until someone does something with it.


Michelle Adams, Ph.D. | Founder | Marketing Brainology

Michelle Adams is Founder of Marketing Brainology, a consulting practice focused on translating consumer and shopper insights to corporate America; especially the latest findings from virtual shopping, behavioral science and neuroscience. She speaks globally on neuromarketing and human decision-making; helping unlock the mystery of human emotion and how it impacts brands and companies. Working with PepsiCo for 10 years, most recently as V.P. of Customer Strategy and Shopper Insights, she was responsible for the SMART Learning Center, a retail theater focused on state-of-the art consumer and shopper research. While at PepsiCo, Michelle lead shopper insights for key retail accounts; connecting key shopper attitudes with behaviors.

Tara Banks | Senior Director of Digital Design and Experience | Hilton Grand Vacations

Tara Banks is a valued leader in HGV’s IT organization and partners with executive leadership developing experiential vision and strategy for the organization. Tara directs the process, creating unique and innovative guest experiences in timeshare sales environments around the globe. Previously, Tara served the Walt Disney Company in creative roles. She has over 20 years of guest experience and marketing execution with multiple brands committed to quality products and customer service in healthcare, tourism, training and finance. Her extensive background includes executive-level leadership of strategic creative development, brand marketing, building successful teams and executing on an innovative vision..

Dorothy Jones | CMO | Interstate Batteries

Dorothy Jones is Chief Marketing Officer and Vice President of Marketing & Communications for Interstate Batteries. With almost 20 years of branding experience at major companies such as Susan G. Komen Breast Cancer Foundation and Frito-Lay, Dorothy leads the marketing strategy and internal creative team behind the billion-dollar battery brand. She also oversees the communication to their distributor network, franchisees and team members. Before Interstate, she led teams across brand marketing, sales, innovation and governance for Frito-Lay’s portfolio of brands as well as national marketing campaigns for Susan G. Komen. In 2013, Dorothy earned the Non-Profit Mentor of the Year award from Women of Visionary Influence.


Roberta Perry | VP, Business Development | Fresh Juice Global

Roberta Perry has been a key personality in the development and growth of the leisure entertainment industry for more than 20 years. In addition to being Vice-President of Business Development for Fresh Juice Global and Edwards Technologies, Roberta has held vice presidential positions at 20th Century Fox, iWerks Entertainment and The WOW Factor. At The WOW Factor she worked with major brands including The Coca-Cola Company and Pontiac for WOW projects and events in Times Square. At Fresh Juice Global and Edwards Technologies her diverse clients include Universal Studios, Disney Stores, Intercontinental Hotel Miami (Strategic Hotels), SEGA “Orbi,” Quiksilver and Hilton Grand Vacations.

session sponsor