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Don’t Just Build a Store, Build an Experience

There are plenty of restaurants and stores that fulfill their purpose, but unless you create an experience, the store just becomes another face in the crowd. This session will talk about moving from the simply transactional to the experiential. Once you do this, you create a shareable experience and rise above the price-only factor.


David Kepron | VP – Global Design Strategies | Marriott International

David Kepron is the Vice President of Design within the Global Design Strategies department at Marriott International. His focus is on the creation of compelling customer experiences within a unique group of Marriott flags called the “Distinctive Premium Brands” including: Renaissance, Westin, Le Meridien, Autograph Collection, Tribute Portfolio and Design Hotels. His multidisciplinary approach to design focuses on understanding consumer behavior and the creation of relevant brand experiences at the intersection of architecture, sociology, neuroscience and emerging digital technologies. In the fall of 2014 STMedia Group International published Kepron’s first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World.”

Ken Nisch | Chairman | JGA

As the Chairman of JGA, Ken Nisch has focused his efforts developing branded environments and consumer strategies for clients including Sundance, Hershey’s, Sleep Number, Disney, H&M, The North Face, Whole Foods Market and Big Bazaar. JGA creates inspired environments across a variety of venues including entertainment, hospitality, and traditional retail. Ken became Chairman in 1995. His responsibilities include project strategy and serving as client liaison. Ken’s knowledge and entrepreneurial insights into the consumer are integrated into conceptual development and strategic image positioning for retail operators, manufacturers and brand marketers. Ken was inducted into the Retail Design Institute Legion of Honor recognizing his outstanding career achievements.

Lee Summers | Chief Executive Officer | Reflect

Lee Summers serves as Chief Executive Officer of Reflect and is responsible for leading the company into the forefront of the in-store digital media movement. Summers has more than 15 years of customer facing technology and advertising agency experience. His management expertise and creativity make him well-suited to lead Reflect. Prior to joining Reflect, Summers was Manager of Marketing/Technology for the Berkshire Hathaway companies of Nebraska Furniture Mart and Grandscape of Texas where he oversaw all immersive customer engagement and was responsible for the overall direction, resource allocation and operations of Customer Facing digital technology groups throughout all NFM markets.


Christopher Hall | Managing Director | ICX Association

Christopher Hall is Managing Director of ICX Association. Prior to this position he was managing editor of content for B2B publisher Networld Media Group, and the editor of, the leading news portal for the digital signage industry, covering digital out of-home advertising, digital billboards, experiential digital branding and digital signage hardware, software and displays. An award-winning former newspaper reporter and magazine writer, Christopher is a five-year veteran of the digital signage and kiosk industries who has consulted for and spoken on the digital signage industry sector-wide.

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