Data Analytics & Personalization: Those Who Know Me Win My Business

In the online world, Amazon was one of the pioneers in using data based on customers’ searches and purchases. Significant amounts of data also can be collected in store and used to know your customers, provide relevant offers and anticipate their needs and wants, perhaps even before they know they have them.


Eric Schongalla | Manager, Retail Systems | Carhartt

Eric Schongalla and his team support, enhance and evolve the systems used to deliver a unique customer experience across Carhartt’s owned nationwide retail stores. Working within the Direct-to-Consumer team, he focuses on the goal of a consistent, seamless exchange for Carhartt customers who interact with the stores technology. Eric joined Carhartt in 2014 to project manage the re-design and re-launch of the company’s eCommerce website, implement online chat, online data exchange and the in-store kiosk program.

Roger Starkweather | SVP Sales & Experiences | OpenEye Global

With 20+ years of retail and digital strategy experience, Roger brings a unique blend of consistent strategic direction, purposeful networking and relationship building, as well as a focus on better serving clients through modern-day internal processes to help solve complex brand experience initiatives brought on by digital transformation. Being extremely nimble and hands on, Roger orchestrates and connects brands and clients to various emerging technologies and translates the usage into an impactful business case, thus continuously creating a positive dialogue and commitment to delivering all stakeholders a positive Return on Investment. Currently holding a board position with Retail Design Institute (RDI) and serves as an active member of SEGD, Roger continues to achieve high levels of success developing and maintaining strongly-influential relationships across several major divisions of retail, advertising and CPG firms on an international level.


Chris Devlin | Director of Sales | Omnivex Corporation

Chris Devlin is Director of Sales at Omnivex Corporation. He is focused on delivering value to organizations through the use of technology, specifically software. Chris joined Omnivex in 2013 to help customers unlock the power of data and present it across their organizations in ways that will enhance their business and drive key corporate objectives in dynamic and impactful ways. Chris brings over 25 years of industry experience working at every level of the marketplace. He began his career at Compuserve and has held numerous country management positions at Egghead, Cheyenne Software, Falconstor Software and Computer Associates (CA).

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