Customer and Employee Adoption: Getting Buy-In

You and your team have spent countless hours developing an amazing in-store digital experience. That’s all well and good, but if your customers don’t use it or don’t notice it or if your employees don’t embrace it, all that work is for naught. As important as it is to have a great technology strategy, you also need a strategy to ensure adoption. We’ll hear from a panel of experts who have been there and done that and have the battle scars to prove it.


Anna Duffy | Marketing Strategist and Brand Culture Ambassador | Taziki’s Mediterranean Café

Anna Duffy is the Marketing Strategist and Brand Culture Ambassador for Taziki’s Mediterranean Café. In her time at Taziki’s, Anna has lead multiple initiatives, including restructuring brand culture, designing the training structure for field marketers and the implementation of Birdeye (social media/reputation management platform). Anna oversees Taziki’s social media presence and consults new franchise partners on marketing best practices. Anna studied Marketing at Samford University where she met her husband. The couple currently resides in Louisville, Kentucky.

Rick Moreno | SVP, Innovation & Distribution | Little Caesars

bio to come

Richard Schneider | COO, Sportservice | Delaware North

bio to come


Kent Savage | Founder & CEO | Apex Supply Chain Technologies

Kent is a serial entrepreneur, inventor and investor. Widely recognized as an international expert in the field of supply chain and factory automation technologies and advanced point-of-use technologies, he has spent more than 30 years providing innovative leadership and managing the growth of organizations devoted to the development, marketing and financing of dispensing, control and information technologies. Having been awarded numerous domestic and international patents, he oversees the company’s strategic direction.

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