Customer and Employee Adoption: Getting Buy-In

You and your team have spent countless hours developing an amazing in-store digital experience. That’s all well and good, but if your customers don’t use it or don’t notice it or if your employees don’t embrace it, all that work is for naught. As important as it is to have a great technology strategy, you also need a strategy to ensure adoption. We’ll hear from a panel of experts who have been there and done that and have the battle scars to prove it.


Anna Duffy | Marketing Strategist and Brand Culture Ambassador | Taziki’s Mediterranean Café

Anna Duffy is the Marketing Strategist and Brand Culture Ambassador for Taziki’s Mediterranean Café. In her time at Taziki’s, Anna has lead multiple initiatives, including restructuring brand culture, designing the training structure for field marketers and the implementation of Birdeye (social media/reputation management platform). Anna oversees Taziki’s social media presence and consults new franchise partners on marketing best practices. Anna studied Marketing at Samford University.

Rick Moreno | SVP, Innovation & Distribution | Little Caesars

Rick Moreno serves as Senior Vice President of Innovation and Distribution at Little Caesars, one of the world’s most recognized pizza brands. Rick joined Little Caesars more than 30 years ago as an hourly crew member. Since then, he has gained a unique blend of cross-functional experience and today he serves on the senior executive leadership team. Rick has also served as the head of multiple divisions over the course of his career, including Research & Development, Real Estate, Construction, Architecture & Design, Information Technology, Retail Technology, Human Resources, Training and Strategic Planning. Today, he leads Blue Line Distribution Operations, Enterprise Technology, Architecture & Design, Equipment and Engineering Divisions. Rick has a unique passion for innovation and cutting-edge technology.

Richard Schneider | COO, Sportservice | Delaware North

As COO of Delaware North Sportservice, Richard Schneider oversees the food service and retail operations at stadiums, ballparks, arenas and other venues across the United States. Richard develops and implements strategic plans for growth and profitability, develops the location and corporate management teams and works to enhance client relationships. Previously, Richard served as COO of Delaware North’s travel business and as vice president of hospitality services for Delaware North’s gaming business. Prior to joining Delaware North, Richard’s career included such positions as vice president of food and beverage at Midwest Gaming and Entertainment; vice president of hospitality/general manager at Caesars Entertainment; and vice president of food, beverage and entertainment at MGM Grand Detroit.


Kent Savage | Founder & CEO | Apex Supply Chain Technologies

Kent is a serial entrepreneur, inventor and investor. Widely recognized as an international expert in the field of supply chain and factory automation technologies and advanced point-of-use technologies, he has spent more than 30 years providing innovative leadership and managing the growth of organizations devoted to the development, marketing and financing of dispensing, control and information technologies. Having been awarded numerous domestic and international patents, he oversees the company’s strategic direction.

session sponsor