BREAKOUT SESSION / THURSDAY / JUNE 14, 2018 / 8:00 AM
Beating Amazon and Other Tech Giants at Their Own Game
What lessons can we learn from the e-commerce disruptors? Why are these disruptors opening brick-and-mortar stores?
E-commerce companies know their customers, know what customers are interested in, can bring the value of customer reviews, offer ease of ordering and an almost “endless aisle.”
Brick-and-mortar has the advantage of try before you buy, consultative selling, and ease of returns. Those who can leverage their stores effectively can develop a winning strategy.
PANELISTS
Jaime Bettencourt | SVP, Premier Sales & Account Management | Mood Media
Jaime is an accomplished leader recognized for designing world-class customer experiences for lifestyle brands. For the last 18 years, she has been in various marketing, branding and development roles working with global organizations to enhance their in-store experiences by leveraging media and technology solutions. She has been a valued partner for clients including AT&T Mobility, Coca-Cola, Target, Sephora, TJX, Luxottica, and Kendra Scott. Jaime has been featured in Forbes, Women’s Wear Daily, Chief Marketer, SMB Retail Technology News, Chain Store Age, Retail Dive, Retail Customer Experience, Mobile Strategies 360, HOW Magazine, Future Stores, ICX, Wearable Technology UX, and Retail Loco.
Becky Snider | GM, Mizuno Brand Experience Center | Mizuno USA
Becky helped define and ultimately led the construction, opening, and full operations for the first ever Mizuno Experience Center in The Battery at SunTrust Park. As a Mizuno executive stated, Becky “made the seemingly impossible, possible,” steering the initiative from concept to reality in only four months. Her close partnership with Mizuno leadership, executives from the Atlanta Braves, The Battery, Cobb County and retail design, construction and architect firms led to a highly successful opening as well as thriving continuing operations. Becky’s business acumen spans her career beginning as founder/owner of her own successful sporting goods’ stores.
Winston Wm. Wright | Brand Consultant
Winston Wright is a brand consultant in New York City. He has a professional passion for branding and brand communications, particularly how brands show themselves directly to the consumer. With a depth of experience in retail, having worked for Saks Fifth Avenue and Macy’s; over the past 20 years he has worked on “bringing brands to life” globally for Apple, Nokia and Jawbone. Most recently, he was bringing digital brands to life leading a team in Brand Consumer Marketing at AOL.
MODERATOR
Christopher Hall | Managing Director | ICX Association
Christopher Hall is Managing Director of ICX Association. Prior to this position he was managing editor of content for B2B publisher Networld Media Group, and the editor of DigitalSignageToday.com, the leading news portal for the digital signage industry, covering digital out of-home advertising, digital billboards, experiential digital branding and digital signage hardware, software and displays. An award-winning former newspaper reporter and magazine writer, Christopher is a five-year veteran of the digital signage and kiosk industries who has consulted for and spoken on the digital signage industry sector-wide.
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