BREAKOUT 1 (ICX) / THURSDAY / JUNE 6, 2019 / 9:30 AM

Turning Data into Dollars Through Personalization

While 86% of consumers like to exercise data protection rights, more than half (56%) value personalized offers in the retail shopping experience, according to recent Oracle Retail research.

Therein lies the rub: how do we give customers control over their data while working to earn their trust so that we can provide them with personalized offers? And how do we translate what we know about a customer online to the offline world?


Amit Bhardwaj | VP, Customer Experience | Fred’s

Speaker bio coming soon!

Adam Pierno | AVP Marketing Strategy | Arizona State University

Speaker bio coming soon!


Brandon Elliott | Sr. Director, Digital Products | HMSHost

Brandon is a first generation “digital native” who grew up with the latest technology device, game system or computer in his hands. This childhood hobby is what triggered Brandon’s life-long passion for technology and his relentless drive to create, improve, innovate and transform the way we live, work and play. Brandon specializes in information technology and is a former business owner with 24+ years of hands-on experience including engineering, development and management. He is customer centric and results driven with experience working with IT, executive management and key business personnel to bring business strategy and technology innovation together.

session sponsor