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BREAKOUT 1 (ICX) / THURSDAY / JUNE 6, 2019 / 9:30 AM

Turning Data into Dollars Through Personalization

While 86% of consumers like to exercise data protection rights, more than half (56%) value personalized offers in the retail shopping experience, according to recent Oracle Retail research.

Therein lies the rub: how do we give customers control over their data while working to earn their trust so that we can provide them with personalized offers? And how do we translate what we know about a customer online to the offline world?


Amit Bhardwaj | VP, Customer Experience | Fred’s

Amit Bhardwaj is the Vice President of Customer Experience for Fred’s. He was previously with Marsh Supermarkets and SpartanNash. As Senior Director of Customer Loyalty at Marsh, Amit increased core customer engagement for the retailer’s personalized delivery. He managed the customer loyalty, marketing and digital operations teams. At SpartanNash, he directed B2C and B2B consumer and loyalty marketing operations. He launched and extended the “Yes” loyalty card to more than 1 million households. Amit has been a member of the Path to Purchase Institute’s faculty.

Adam Pierno | AVP Marketing Strategy | Arizona State University

Teacher. Mentor. Strategist. Innovator. Author. All are terms you could use to identify Adam Pierno. The highly caffeinated Adam has refined a simple methodology to build precise strategies for numerous client campaigns. As AVP of Marketing Strategy at Arizona State University’s Enterprise Marketing Hub, Adam leads affinity platforms, brand partnerships and media. He has written two books on marketing. His first book, “Under Think It” is used to teach strategy at universities, global agencies and Fortune 100 companies. His new book, “Specific” demonstrates a model that today’s brands can use to grow in an absence of viable mass media.n!


Brandon Elliott | Sr. Director, Digital Products | HMSHost

Brandon is a first generation “digital native” who grew up with the latest technology device, game system or computer in his hands. This childhood hobby is what triggered Brandon’s life-long passion for technology and his relentless drive to create, improve, innovate and transform the way we live, work and play. Brandon specializes in information technology and is a former business owner with 24+ years of hands-on experience including engineering, development and management. He is customer centric and results driven with experience working with IT, executive management and key business personnel to bring business strategy and technology innovation together.

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