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Tips and Tricks for Buy Online, Pickup In-Store

Your customers want to skip the line and save time. BOPIS, click-and-collect, order ahead…whatever you call it, the process requires special attention and adjustments in operations to make it all work. You might have the ordering process down, but when the customer arrives on site, things can get messy.

Our experts will share how to smooth out the bumps and share opportunities to convert pickup into additional purchases through special offers and rewards.


Dennis Schleicher | Senior Manager, Customer Experience | Kohl’s

Dennis Schleicher is Senior Manager Customer Experience Design at Kohl’s where his team focuses on the experiences for buy online pickup in store, the Yes2You Loyalty program, and the private label Kohl’s credit card. His customer centered approach centers on understanding and designing inside of retail ecologies for families using his background in business and industrial anthropology. He has worked with Sears/Kmart both customer and associate facing experience, and the My Ford Loyalty program, Chrysler, General Motors, Comcast, Dominos, and various non-profits.

Eric Schongalla | IT Applications Manager | Pet Supplies Plus

Speaker bio coming soon!


Judy Mottl | Editor | Retail Customer Experience

Retail Customer Experience Editor Judy Mottl is an award-winning experienced senior editor, reporter, writer, and blogger who has worked for top media outlets, technology companies and publications including AOL, InformationWeek, CNET, Information Security Magazine, Investor’s Business Daily, InternetNews and Tech Times as corporate marketing divisions within IBM and HP. She’s written everything from breaking news on business and technology to in-depth articles on tech trends to profiles on top business leaders.

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