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BREAKOUT 3 (CONNECT) / WEDNESDAY / JUNE 5, 2019 / 2:30 PM

The Latest in Social and Influencer Marketing

In an era of constant change and evolution, adapting and trying new things is important to stay relevant, present, and keep your team on its toes with “what’s next?”

Discover the latest in social marketing and what the future has in store. Topics include paid social, social community management, and using influencers to actually influence. In the end, you’ll have a better idea where you should be spending your time and money.

PANELISTS

Jordan Campbell | VP of Marketing | Mooala Brands

Jordan Campbell is the VP of Marketing for Mooala, a rapidly-growing dairy alternative brand, serving a variety of Organic and Dairy-Free plant-based milks. Previously, Jordan led Digital Marketing for la Madeleine French Bakery and Café, a Fast Casual concept with 80+ units. Jordan oversaw la Madeleine’s Digital Marketing programs, spanning Loyalty, Email, Ecommerce, Paid Digital and Social Media. Jordan specializes in building strategies to strengthen App engagement and retention, delivering relevant and meaningful rewards, and generating traffic-driving initiatives, designed to drive incremental visits. Jordan launched the app’s integrated Order Ahead feature and the planning infrastructure for the brand’s proprietary delivery launch.

Krista McLay | Senior Marketing Manager | Nando’s Canada

Krista Mclay is the Senior Marketing Manager at Nando’s which is known for their flame-grilled PERi-PERi chicken in over 24 countries around the world. During her 10-year Marketing career she has worked on innovative brands in varying stages of development and evolution. Her experience ranges from working with global brands, building insight driven communication strategies, generating traffic building initiatives, rebranding, project management from ideation to execution. Krista has received the Top 30 under 30 award for the OHI.

Tom Meiron | CEO | BurgerIM

With over 30 years of executive leadership experience in the fast casual and QSR segments, Tom brings vast knowledge and experience to BurgerIM. Stops in his career have included: Holiday Inn, Marriott Hotels, Pizza Hut, Big Boy Family Restaurants, and Papa John’s Pizza. His unique leadership qualities stem from executive positions held at large iconic brands, and as a large franchisee with Papa John’s Pizza (60 stores) and Holiday Inn Hotels. Educated in accounting and finance, including Cornell University, Tom provides forward thinking leadership, and continuous improvement for BurgerIM and it’s franchisees.

MODERATOR

Christopher Hall | Managing Director | ICX Association

Christopher Hall is Managing Director of ICX Association. Prior to this position he was managing editor of content for B2B publisher Networld Media Group, and the editor of DigitalSignageToday.com, the leading news portal for the digital signage industry, covering digital out of-home advertising, digital billboards, experiential digital branding and digital signage hardware, software and displays. An award-winning former newspaper reporter and magazine writer, Christopher is a five-year veteran of the digital signage and kiosk industries who has consulted for and spoken on the digital signage industry sector-wide.

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