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BREAKOUT 3 (CONNECT) / WEDNESDAY / JUNE 5, 2019 / 2:30 PM

The Latest in Social and Influencer Marketing

In an era of constant change and evolution, adapting and trying new things is important to stay relevant, present, and keep your team on its toes with “what’s next?”

Discover the latest in social marketing and what the future has in store. Topics include paid social, social community management, and using influencers to actually influence. In the end, you’ll have a better idea where you should be spending your time and money.

PANELISTS

Jordan Campbell | VP of Marketing | Mooala Brands

Jordan Campbell is the VP of Marketing for Mooala, a rapidly-growing dairy alternative brand, serving a variety of Organic and Dairy-Free plant-based milks. Previously, Jordan led Digital Marketing for la Madeleine French Bakery and Café, a Fast Casual concept with 80+ units. Jordan oversaw la Madeleine’s Digital Marketing programs, spanning Loyalty, Email, Ecommerce, Paid Digital and Social Media. Jordan specializes in building strategies to strengthen App engagement and retention, delivering relevant and meaningful rewards, and generating traffic-driving initiatives, designed to drive incremental visits. Jordan launched the app’s integrated Order Ahead feature and the planning infrastructure for the brand’s proprietary delivery launch.

Krista McLay | Senior Marketing Manager | Nando’s Canada

Krista Mclay is the Senior Marketing Manager at Nando’s which is known for their flame-grilled PERi-PERi chicken in over 24 countries around the world. During her 10-year Marketing career she has worked on innovative brands in varying stages of development and evolution. Her experience ranges from working with global brands, building insight driven communication strategies, generating traffic building initiatives, rebranding, project management from ideation to execution. Krista has received the Top 30 under 30 award for the OHI.

Tom Meiron | CEO | BurgerIM

With over 25 years in the fast casual and QSR segment, Tom Meiron brings vast knowledge and experience to BurgerIM. Stops in his career have included; Holiday Inn, Marriott Hotels, Pizza Hut, Taco Cabana, Big Boy and Papa John’s Pizza. His unique leadership qualities stem from executive positions held at large iconic brands and as a large franchisee with Papa John’s Pizza (130 units) and Holiday Inn Hotels. Tom served as the President of Southern California Marketing Cooperative for Papa John’s Pizza, serving the second largest DMA in the nation. Educated in accounting and finance, including Cornell University, Tom provides forward thinking leadership for corporate BurgerIM and our franchisees.

MODERATOR

Brandon Elliott | Sr. Director, Digital Products | HMSHost

Brandon is a first generation “digital native” who grew up with the latest technology device, game system or computer in his hands. This childhood hobby is what triggered Brandon’s life-long passion for technology and his relentless drive to create, improve, innovate and transform the way we live, work and play. Brandon specializes in information technology and is a former business owner with 24+ years of hands-on experience including engineering, development and management. He is customer centric and results driven with experience working with IT, executive management and key business personnel to bring business strategy and technology innovation together.

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