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BREAKOUT 3 (CONNECT) / WEDNESDAY / JUNE 5, 2019 / 2:30 PM

The Latest in Social and Influencer Marketing

In an era of constant change and evolution, adapting and trying new things is important to stay relevant, present, and keep your team on its toes with “what’s next?”

Discover the latest in social marketing and what the future has in store. Topics include paid social, social community management, and using influencers to actually influence. In the end, you’ll have a better idea where you should be spending your time and money.

PANELISTS

Jordan Campbell | VP of Marketing | Mooala Brands

Jordan Campbell is the VP of Marketing for Mooala, a rapidly-growing dairy alternative brand, serving a variety of Organic and Dairy-Free plant-based milks. Previously, Jordan led Digital Marketing for la Madeleine French Bakery and Café, a Fast Casual concept with 80+ units. Jordan oversaw la Madeleine’s Digital Marketing programs, spanning Loyalty, Email, Ecommerce, Paid Digital and Social Media. Jordan specializes in building strategies to strengthen App engagement and retention, delivering relevant and meaningful rewards, and generating traffic-driving initiatives, designed to drive incremental visits. Jordan launched the app’s integrated Order Ahead feature and the planning infrastructure for the brand’s proprietary delivery launch.

Krista McLay | Senior Marketing Manager | Nando’s Canada

Krista Mclay is the Senior Marketing Manager at Nando’s which is known for their flame-grilled PERi-PERi chicken in over 24 countries around the world. During her 10-year Marketing career she has worked on innovative brands in varying stages of development and evolution. Her experience ranges from working with global brands, building insight driven communication strategies, generating traffic building initiatives, rebranding, project management from ideation to execution. Krista has received the Top 30 under 30 award for the OHI.

Dylan Schmer | Digital Marketing Manager | Duffy’s Sports Grill

Dylan Schmer is the Digital Marketing Manager for Duffy’s Sports Grill. Based in Palm Beach County, Duffy’s operates 33 full-service, casual-dining restaurants throughout Florida. The family-owned company has become a regional market leader known for top-quality casual-dining with an emphasis on fresh ingredients. Dylan is responsible for creating maximum visibility and engagement across all digital mediums. When he’s not tweeting, you’ll find Dylan dancing For The Kids to end childhood illness as the Southeast Alumni Director for Dance Marathon at the University of Florida. Dylan’s passion for all-things-digital is guided by a desire to tackle this constantly evolving digital landscape.

MODERATOR

Brandon Elliott | Sr. Director, Digital Products | HMSHost

Brandon is a first generation “digital native” who grew up with the latest technology device, game system or computer in his hands. This childhood hobby is what triggered Brandon’s life-long passion for technology and his relentless drive to create, improve, innovate and transform the way we live, work and play. Brandon specializes in information technology and is a former business owner with 24+ years of hands-on experience including engineering, development and management. He is customer centric and results driven with experience working with IT, executive management and key business personnel to bring business strategy and technology innovation together.

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