BREAKOUT SESSION / THURSDAY / JUNE 4, 2020 / 4:00 PM
Placing Your Bets on Current and Future Technology
“Money doesn’t grow on trees,” goes the old saying. With finite resources and so many interesting and promising technologies, how do you know which ones are going to pay off? This session will discuss investment allocation across current and future platforms, giving you a framework and an edge in your strategies and decision making.
Brenda Barré | Director, Mobile & Digital Innovation | Caesars Entertainment
Brenda Barré is the Director of Mobile and Digital Innovation at Caesars Entertainment, the world’s most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. Brenda brings a strong knowledge of enhancing the guest experience through mobile technology having successfully launched Ivy, the real-time guest text messaging program, at twenty-two (22) Caesars Entertainment resorts to date comprising over 33,000 rooms. In addition, Brenda led the rollout of mobile food ordering to fifteen (15) Caesars Entertainment resorts across the country. Brenda has been with Caesars Entertainment since 2012 and has served in various roles within the organization.
Alana Galardo | Director of Customer Engagement | Pacers Sports & Entertainment
Alana Galardo is an innovative marketing technology leader in the forefront of digital transformation and marketing automation. She has expertise in the areas of email marketing, implementation, process change, and enterprise project management in a variety of sectors. In her current role as Director of Customer Engagement for Pacers Sports & Entertainment, Alana is setting the bar for how NBA and WNBA teams create the ultimate fan experience globally. Aside from professionally, Alana recently launched MomInTheCloud.com to be a resource for all women and mothers from all walks of life to find inspiration and career advice to land jobs in tech. Her greatest inspiration is her husband and two daughters.
Brandon Elliott | Sr. Director, Digital Products | HMSHost
Brandon is a first generation “digital native” who grew up with the latest technology device, game system or computer in his hands. This childhood hobby is what triggered Brandon’s life-long passion for technology and his relentless drive to create, improve, innovate and transform the way we live, work and play. Brandon specializes in information technology and is a former business owner with 24+ years of hands-on experience including engineering, development and management. He is customer centric and results driven with experience working with IT, executive management and key business personnel to bring business strategy and technology innovation together.