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Intelligence & Insights: Using Data to Increase Engagements and Deliver Results

When it comes to data, there is the data you have and the data you wish you had. And then once you have that mountain of data, how do you determine what’s important? In this session, we’ll discuss dashboards and KPIs as well as generating relevant content and offers that ultimately lead to engagement and results. And through it all, the panel will share how to protect your consumers’ privacy so a high level of trust can be maintained.


Lisa Ajdini | AVP, Digital Experience Strategy | Credit One Bank

Speaker bio coming soon!

Vishal Bhalla | Chief Experience Officer & VP, Operations | Parkland Hospital

Vishal Bhalla joined Parkland in August 2016 and soon moved into the role of Vice President and Chief Experience Officer (CXO), focusing on the experience of employees, providers, patients and their families. Transitioning to healthcare a few years ago from a successful career in hospitality, Vishal completed his Master of Business Administration from the Massachusetts Institute of Technology (MIT) along with a Healthcare Certificate from the joint Harvard-MIT Healthcare Innovation Initiative. Vishal is passionate about leveraging analytics, technology and system sciences, along with his extensive experience in managing large service operations, to add rigor to the art of human interaction; thereby enabling meaningful employee and patient experiences.

Curt Johnson | Consultant to IHG & AT&T | BlueFire Marketing

Curt Johnson has spent the last 8 years on digital marketing, analytics and customer experience. In 2012, Curt founded BlueFire Marketing, working with BMW Dealerships Experiences, then later AT&T Entertainment Group helping them drive retail to online behavior and recently with InterContinetal and’s luxury hotel brands. Curt believes that future technology will help better humanize the customer experience, something that is clearly lacking in today’s customer experience marketplace. Curt lives in Atlanta with his wife, daughter, two dogs and a horse.

Jacqueline O’Reilly | VP Marketing | la Madeleine

Jacqueline O’Reilly has a contagious passion to grow the la Madeleine brand. Her passion carries through to her team and marketing partners through teamwork and creativity. Prior to joining la Madeleine, she ran account teams at TracyLocke for Pizza Hut, Hewlett-Packard and Sonic Drive-In. Her love for the intense restaurant business formed during years on Pizza Hut where her team owned below the line brand, calendar, promotion and test work. In her free time, you can find Jacqueline creating memories with her fun-loving husband, 5 and 2-year old daughters. Ask Jacqueline how Texas Longhorns + Wienermobiles + Croissants fit together.


Richard Ventura | SVP, Strategy and Solutions Development | NEC Display Solutions of America

Richard Ventura is the Senior Vice President of Strategy for NEC Display Solutions of America’s, overseeing all strategy related activities for the organization. Focusing on leading the development and communications of strategies aimed at evolving the business and driving it forward, while working with the Executive Team to define the vision and direction for the company and establish strategic initiatives that disrupt current and future markets, explore alternative solutions, and result in short and long-term gains. Richard has spent 17+ years within the NEC sales and marketing organizations focusing on display solutions, display technologies, projectors and direct-view LED.

session sponsor