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BREAKOUT 2 (ICX) / WEDNESDAY / JUNE 5, 2019 / 4:00 PM

How to Work With (And Stand out On) Third-Party Ordering & Delivery Platforms

Customers have embraced delivery due to its convenience and the desire to take the stress of driving and shopping out of their lives.

And while initially concerning due to the fees, some restaurants have likened third-party ordering platforms to being part of a ‘digital food court’ and say it introduces their brand to customers who wouldn’t normally dine there.

Working with these third-party providers can bring challenges, such delegating brand representation to delivery drivers and integration with ordering systems. As the trend appears here to stay, learn how to embrace the movement and form partnerships for the last-mile delivery with a crowdsourced workforce.


Geovannie Concepcion | Chief Operating Officer | Famous Dave’s Bar-B-Que

As Chief Operating Officer of Famous Dave’s Geo Concepcion is focused on building engaging in store and digital experiences for guests. He leads Famous Dave’s corporate and franchise operations, marketing, training, culinary and information services teams. Geo has been focused on the digital transformation of Famous Dave’s through the launch of third party delivery services, loyalty and mobile app and management of brand wide paid search and social strategies. In his prior role Geo led Famous Dave’s development team which focused on franchise sales, refranchising, new prototypes and brand refreshes. Prior to joining Famous Dave’s Geo spent a decade in the financial sector holding various roles in investment banking, hedge funds and private equity.

Alan Hughes | Founder / Chief Creative Officer | NEXT/NOW

Alan Hughes is the founder and Chief Creative Officer of NEXT/NOW. He is focused on making physical retail and brand experiences more compelling through the use of digital technology and design thinking. Projects of note include software architecture of the Crown Fountain in Millennium Park, digital media creative direction for The Dubai Mall, and numerous digital experiential installations for Intel, Mazda, Under Armour, LG, Accenture, BP, McDonald’s, the NBA, and more.


Brandon Elliott | Sr. Director, Digital Products | HMSHost

Brandon is a first generation “digital native” who grew up with the latest technology device, game system or computer in his hands. This childhood hobby is what triggered Brandon’s life-long passion for technology and his relentless drive to create, improve, innovate and transform the way we live, work and play. Brandon specializes in information technology and is a former business owner with 24+ years of hands-on experience including engineering, development and management. He is customer centric and results driven with experience working with IT, executive management and key business personnel to bring business strategy and technology innovation together.

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