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How to Succeed with Mobile Ordering

The use of mobile order-and-pay is increasing and the best mobile ordering apps balance simplicity with the ability to customize, all the while making payment quick and painless.

To encourage its use, some brands offer incentives and rewards. Done right, mobile ordering not only results in increased sales but creates an opportunity to get to know your customers and personalize their experience.


Michelle Adams | Director, Marketing | Freshii

Michelle Adams joined Freshii in December 2015 and has helped lead the brand through their extreme growth ever since. She started as the brand’s first Experiential Marketing Manager, focused on store-level marketing support & developing customized marketing plans to the 300+ franchise partners. She now oversees Global Brand strategy, including partnerships, advertising, menu innovation and is responsible for managing all brand communication touchpoints. Prior to joining Freshii, Michelle worked for WE, a global non-profit, running executive fundraising events and prior to that, worked in sport & brand licensing for IMG & the Toronto Blue Jays.

Daniel McCone | Senior Manager, Digital Innovation | Dunkin’ Brands

Before becoming Senior Manager of Digital Innovation for Dunkin’ Brands, Dan McCone spent 20 years in call centers in a variety of roles. He joined Dunkin’ Brands seven years ago and helped open up the call center that handles all mobile app, website and DDPerks promos. His team solves guest issues and has become the “voice of the customer.” Dan’s new role is to oversee the Dunkin’ app, website and all digital innovation which includes voice ordering and in-store technology for Dunkin’s next generation restaurants. Previously, he has worked for Nestle Waters North America, WellPoint and John Hancock Signature Services.

Christine O’Brien | Design Leader, Design Innovation | Chick-fil-A

Speaker bio coming soon!


Brandon Elliott | Sr. Director, Digital Products | HMSHost

Brandon is a first generation “digital native” who grew up with the latest technology device, game system or computer in his hands. This childhood hobby is what triggered Brandon’s life-long passion for technology and his relentless drive to create, improve, innovate and transform the way we live, work and play. Brandon specializes in information technology and is a former business owner with 24+ years of hands-on experience including engineering, development and management. He is customer centric and results driven with experience working with IT, executive management and key business personnel to bring business strategy and technology innovation together.

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