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Digital Transformation Strategy: Where to Begin?

Have you been asked to lead your organization in a digital transformation? Perhaps your organization has a lot of legacy issues and your job is to bring your customer experience to the 21st century. This session will help you identify the steps to take to successfully digitize your customer experience and integrate digital into your company culture.


Michael Chachula | Executive Director, Head of IT IHOP and International | Dine Brands Global

Michael Chachula serves as Dine Brands Global Executive Director of IT, where he oversees the IT relationship with all things IHOP. Michael joined Dine Brands in 2016 with over 20 years of leading IT Digital and Operations experience for large and multinational companies in industries such as Finance, Pharmaceutical, Consumer Goods and Consumer Electronics and Hospitality. Michael has a full breadth of experience in creating business and IT solutions that work. Michael holds a BA from DePaul University and an Executive MBA from Northwestern – Kellogg School of Management in Evanston, Il. He currently sits on the CX (Customer Experience) Advisory Board of Rutgers University, which looks to understand customer experiences.


Christie Rice | Director, Visual Retail | Intel Corporation

Christie Rice is the segment director responsible for Intel’s digital signage and interactive kiosk business worldwide in the Internet of Things Group at Intel. In her role she works to ensure that Intel technology meets the ever changing digital signage needs. She also works closely with the ecosystem to promote solutions that provide the immersive and interactive experience that our customers demand. Before assuming her current role, Christie’s 20 years at Intel included various technical, product, business development, and marketing management positions across a broad range of products and segments including memory, PCs, storage, networking, and IOT.

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