BREAKOUT 1 (ICX) / WEDNESDAY / JUNE 5, 2019 / 9:30 AM

Building Experiences to Drive Stronger Engagements

Many factors go into building an experience (strategic planning, memorable content, engaging design, environmental design, desirable product, etc.), but ultimately, people want experiences; it gives the things they buy more value.

We’ll look at how experiences are built, how they are measured, and how organizations engage with the audience. We’ll discuss how the latest tech can drive stronger engagements, make a lasting impression and have them coming back for more.


Christiana DiMattesa | Director of DTC Retail Marketing, Brand House & Factory House | Under Armour

Christiana DiMattesa oversees Under Armour’s North America direct-to-consumer retail marketing team inclusive of marketing strategy, operations, in-store experience, and event activations. Christiana has spent 20 years working within the retail space and has a passion to utilize technology to change the interactive landscape of the retail environment. She has been with Under Armour since August 2014 and previously held marketing roles with Ann Inc. and Foot Locker.

Parminder Mann | VP, Digital Hospitality & Strategic Partnerships | Compass Group

Speaker bio coming soon!


Richard Ventura | VP of Strategic Management | NEC Display Solutions of America

Richard Ventura is the Vice President of Strategy for NEC Display Solutions of America’s, overseeing all strategy related activities for the organization. Focusing on leading the development and communications of strategies aimed at evolving the business and driving it forward, while working with the Executive Team to define the vision and direction for the company and establish strategic initiatives that disrupt current and future markets, explore alternative solutions, and result in short and long-term gains. Richard has spent 17+ years within the NEC sales and marketing organizations focusing on display solutions, display technologies, projectors and direct-view LED.

session sponsor